This week’s guest on my Inner Circle Podcast is Rick Barker, who helped launch the career of Taylor Swift as her first manager. In the interview, Rick provides an overview of how Taylor became such a huge star, and gives us some insights into how the music business has changed since she hit the scene.
Rick is now is the social media mentor on American Idol, and offers a great Social Media For Music video full of tips and tricks on how to use Facebook, Twitter and YouTube to help you promote your music. Rick is cutting edge in this regard, and taught me a few things I didn’t know myself.
In the intro I’ll take a look at how the record labels are now changing their marketing strategy away from the short product release window to a “continuous loop,” and how the fifth Beatle Sir George Martin changed the finances of the music business.