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How Gen Z Is Using Social Media

Gen Z is coming of age and they have a whole different take on communication than the generations before. Gen Z is generally defined with birth years ranging from the mid or late 1990s through the early 2010s or starting from the early 2000s.

Gen Z and social media imageA study by the college marketing insights agency Fluent examined the online active of Gen Zers and found a number of interesting points.

  • Facebook is still the top network for many users. 51% use the platform for keeping in touch with high school friends and family, while 39% used it for keeping in touch with college friends. Gen Zers like the fact that the platform keeps on top of new technical trends like messaging and video.
  • Snapchat and Instagram were used to keep in touch with closer friends, particularly at college. 34 and 35% used Snapchat and Instagram several times a day.
  • They spend their time online looking for content rather than social interaction.
  • 24% sample new apps every month.
  • YouTube is a major destination with 80% of respondents.
  • That said, Facebook has become a major video destination as well for 79% of respondents.
  • 32% watched at least 1 hour of video a day, 30% watched 2 hours a day, and 21% watched 3 hours a day.
  • They cannot live without the following brands in order of popularity: Apple, Samsung, Google, Netflix, YouTube.

Notice that Twitter isn’t a part of the social mix. This goes to show that pictures and video are a big part of the Gen Z lifestyle, so if you’re fan base is in this demographic, this is something to strongly consider in future marketing campaigns.

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