There are many direct-to-fan platforms available for artists these days, but that doesn’t prevent new ones from launching. Bkstg is a new app that lets artists own the entire experience of connecting with fans in one place. This includes posting videos and photos to selling tickets to selling merch.
In many cases, 5 to 10% of an artist’s fan base drives 80% of the revenue, but the artist usually has no direct way to identify and directly connect with those fans, especially when using most social platforms like Instagram and Twitter.
The Bkstg platform allows an artist to see exactly who’s buying tickets, engaging with content. and consuming exclusive content so they can be further targeted.
The platform also utilizes geo-fencing so that an artist on tour can send out a message about ticket or merch specials just to those fans attending the show.
Bkstg is starting with some heavyweight artists like Aerosmith, Justin Bieber, Usher and Maroon 5, and the app is free to use for both artists and users.