Content creators have been complaining for months that many of their YouTube videos have been showing up on Facebook posted by someone else – an action called “freebooting.”
In an effort to alleviate the situation, Facebook has now officially launched its version of YouTube’s Content ID called Rights Manager.
This is an admin tool for Facebook Pages that lets them upload video clips, then monitors Facebook news feeds for copies of these videos that might be later illegally posted to Facebook. It can then either automatically report them as violations to be deleted or notify the original publisher.
Rights Manager allows copyright owners to set up whitelists of Pages that are allowed to distribute their videos, and upload unpublished videos they don’t want anyone else using even if they haven’t posted them themselves.
It will also show what Page posted a video, how many views it has gotten, and sort alerts about freebooting by these parameters, too.
Live videos can be monitored as well, which is designed to prevent people from rebroadcasting pay-per-view TV content like boxing matches, which has become a huge issue that has put Periscope in the television industry’s crosshairs.
Rights Manager isn’t available to all Facebook users yet, although content owners can now apply for access.
Interestingly, there’s been no discussion about monetizing Facebook videos yet, although it seems like only a matter of time now that Rights Manager is in place.