Monthly Archives: April 2016
Monthly Archives: April 2016
Content creators have been complaining for months that many of their YouTube videos have been showing up on Facebook posted by someone else – an action called “freebooting.”
In an effort to alleviate the situation, Facebook has now officially launched its version of YouTube’s Content ID called Rights Manager.
This is an admin tool for Facebook Pages that lets them upload video clips, then monitors Facebook news feeds for copies of these videos that might be later illegally posted to Facebook. It can then either automatically report them as violations to be deleted or notify the original publisher.
Rights Manager allows copyright owners to set up whitelists of Pages that are allowed to distribute their videos, and upload unpublished videos they don’t want anyone else using even if they haven’t posted them themselves.
It will also show what Page posted a video, how many views it has gotten, and sort alerts about freebooting by these parameters, too.
Live videos can be monitored as well, which is designed to prevent people from rebroadcasting pay-per-view TV content like boxing matches, which has become a huge issue that has put Periscope in the television industry’s crosshairs.
Rights Manager isn’t available to all Facebook users yet, although content owners can now apply for access.
Interestingly, there’s been no discussion about monetizing Facebook videos yet, although it seems like only a matter of time now that Rights Manager is in place.
Social media is the lifeblood of so many artists, bands, musicians and record labels in terms of engaging and growing their fanbases. That means it’s important to stay current on the latest developments so you don’t get left behind.
With that in mind, there are 3 new trends in social media that are really heating up that you should keep an eye on, according to Kevan Lee of of the social posting tool Buffer in a post on thenextweb. Look out for the following:
1. Purchasing items directly from your News Feed.
We’re already seeing this on Twitter, Instagram and Pinterest where your fan can make a purchase from within the app, which means she’s avoided linking to the multiple steps in an external shopping cart and possibly losing the sale. Facebook has also been testing a Buy button for more than a year, and is slowly rolling it out to a specific group of advertisers.
One of the downsides of News Feed purchasing in the current crop of social platforms is that you usually need to be involved with a third part app like Shopify, Stripe or Gumroad to use as a payment processor/gateway, but if you’re selling merch online already, chances are that you’re already connected.
2. Custom social networks at work.
Companies are beginning to see the advantage of having their own internal social networks. The thought being that if employees are going to be on social media during the workday anyway, the company might as well have some control over it. Facebook at Work is the first network to jump into this game with a customized work version, but expect others to follow.
There are still a lot of unknowns here, but the trend is worth watching since it could affect the timing of your posts. In other words, it might be better to wait until after 5PM when people are away from their work networks so you can catch them on their personal networks. On the other hand, a work network might be able to be penetrated by a certain type of post, which then gives you the inside track at engagement. We’ll know more as it rolls out.
3. How to reach people who aren’t checking their feeds.
Social media is more broadcast while messaging is more personal. Many people prefer messaging because there are no algorithms involved, nor are there ads. As messaging becomes more popular, the influence of social lessens, as does your ability to reach your fans who depend less on a social platform. But what would happen if you could broadcast to a group of fans over a messaging app? Whatsapp has already started something like this with a newsletter that is broadcast to a wide group of people, and Everlane for Facebook allows a broadcast over Messenger.
The upside of this is that it gives your fans another way to hear from you if you give them multiple options when subscribing. The downside is that it can definitely clutter up a service with unwanted messages.
Many of the social distribution companies are also trying to wrap their heads around this one, but the hope is (at least from me) that messaging stays private. Don’t be surprised if ads start to pop up in places that you never expected though.
(Photo: Sebastiaan ter Burg via Flickr)
The IFPI (the organization that tracks global music sales) finally released its annual report on the sales for 2015. If you’ve been reading this blog for a while, none of the figures surprise you.
Here are the numbers right out of the report.
That’s a lot of data to take in, but the big takeaways are that the total industry revenue remains flat at $15 billion, despite streaming’s growth, and paid subscriptions are taking off, at 68 million worldwide as compared to 41 million the year before.
If you’re a record label, or an artist, band or publisher for that matter, the one thorn in your digital side is YouTube. Why? It’s by far the most widely used streaming service for consuming music, yet it pays the least of all the services. However, it’s come to light that YouTube’s licensing agreements with the three major labels have either expired or are about to, which brings new hope that renegotiated terms might mean increased revenue for the industry.
That hope may prove false though, since YouTube continues to hold all the leverage – in fact, it holds virtually all of it.
Until now, the major labels could drive a hard bargain with all other streaming services that not only gained them hefty upfront fees, but also even a piece of the company in some cases. If a music service didn’t like a label’s terms, it still had no choice but to take the deal, otherwise it would be minus the label’s catalog, which could mean a death blow to the service.
Facebook Live is about to the “next big thing” on the platform, and it seems like it will be a boon for artists and bands wanting to engage with their fans on the service.
Since it’s so new, you may not be sure of exactly what Live is and what it will do. Here are some facts about the service from the FB Live page.
Just like natively uploaded videos, Live videos will rank higher in news feeds and more of your followers will see it, so it’s a very useful tool for engagement.
I’m really pleased to have music attorney John Kellogg on the podcast this week. John represented acts like Levert and the O’Jays before becoming assistant chair of the Music Business and Management at Berklee College of Music.
John knows the music business from an artist’s perspective as well, since prior to becoming an attorney, he was a singer in the funk band Cameo.
In the intro I’ll take a look at Apple’s swearing patent, and the 6 trouble frequencies that many mixers find perplexing.
After all these years, it’s surprising how popular The Beatles music still is, and the band’s presence on Spotify proves it. The Fab 4 have been on the streaming service for a mere 100 days, yet the it’s been one of the most popular, even more so than current artists like Ed Sheeran, Ariana Grande and 5 Second of Summer.
The band has averaged 6.5 million listeners a month, with 67% of them being under the age of 35. All told it’s been estimated that the several hundred million plays add up to more than 24 million hours of listening.
Surprisingly enough, Beatlemania is strongest in Mexico City, followed by London, Santiago, Chile and Los Angeles, and Thursday at 5PM is the peak time for listening. The top 4 countries that listen are the USA, UK, Mexico and Sweden.
The 4 most popular songs globally are “Here Comes The Sun,” followed by “Come Together,” “Let It Be,” and “Yesterday,” while the most popular albums are 1, Abbey Road, The White Album and Let It Be. The band’s songs also now appear on 4.2 million playlists.
It’s pretty amazing that the music from any single artist could be so enduring and popular.
If there’s one thing that we all know, it’s that the more social media platforms you’re on, the more time it will take to check and post to them. That’s why the latest social automation tools can be so valuable, as they save time and make engaging your audience so much more efficient. Take a look (many thanks to Smallbiztrends).
DrumUp allows you to curate content to multiple accounts so you always have something new to post even when you don’t have any new original content. It finds content based on your keywords, then provides content recommendations, feeds, scheduling and re-posting. It also supplies a suggested list of hashtags when you post. And it’s free.
IFTTT stands for “If This Then That” and is a social media automation tool that lets you create “recipes” that make apps work together. For instance, if you post to Facebook, you can create a recipe that also posts to over 292 other services, including music services like SoundCloud, Deezer and Spotify. Very cool.
RiteTag works across 14 major websites but is most useful as a Twitter tool in that it allows you to add images, hashtags, GIFs, emojis and customized CTAs on all your shared links. That said, one of its best features is the ability to recommend hashtags, including the most used, trending, and least popular. There’s also a free version to get you started.
Managefilter is a tool that lets you keep track of your Twitter followers, your reach, and provides some advanced analytics. Perhaps its best feature is to show you the best time to post for maximum reach, but the group Unfollow and Follow feature can be valuable, as well as the search feature to find influencers. A free starter plan is also available.
These tools are only valuable if you use them, so I recommend that you try them one at a time, spend some time with each, and see if they fit your needs. Chances are at least one of them will make your social life easier.
(Photo: Per Erik Strandberg via Wikipedia)
We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply.
Here’s an excerpt from the latest edition of my Music 4.0 book that outlines some of the new rules for success, as well as a few that may never change.
1. It’s all about scale. It’s not the sales, it’s the number of YouTube views (at least at the moment) you have. A hit that sells only 50,000 combined units (album and single) may have 50 million YouTube views. Once upon a time, a sales number like that would’ve been deemed a failure, today, it’s a success. Views don’t equal sales, and vice-versa.
2. There will be fewer digital distributors in the future. It’s an expensive business to get into and maintain, so in the near future there will be a shakeout that will leave far fewer digital competitors. Don’t be shocked when you wake up one day to find a few gone.
3. It’s all about what you can do for other people. Promoters, agents, and club owners are dying to book you if they know you’ll make them money. Record labels (especially the majors) are dying to sign you if you have have an audience they can sell to. Managers will want to sign you if you have a line around the block waiting to see you. If you can’t do any of the above, your chances of success decrease substantially.
4. Money often comes late. It may not seem like it, but success is slow. You grow your audience one fan at a time. The longer it takes, the more likely the longer the career you’ll have. An overnight sensation usually means you’ll also be forgotten overnight. This is one thing that hasn’t changed much through the years.
5. Major labels want radio hits. They want an easy sell, so unless you create music that can get on radio immediately, a major label won’t be interested. This is what they do and they do it well, so if that’s your goal, you must give them what they want.
6. You must create on a regular basis. Fans have a very short attention span and need to be fed with new material constantly in order to stay at the forefront of their minds. What should you create? Anything and everything, from new original tunes to cover tunes, to electric versions to acoustic versions, to remixes to outtakes, to behind the scenes videos to lyric videos, and more. You may create it all at once, but release it on a consistent basis so you always have some fresh content available.
7. YouTube is the new radio (but it may include Facebook soon). Nurture your following there and release on a consistent basis (see above). It’s where the people you want to reach are discovering new music.
8. Growing your audience organically is best. Don’t expect your friends and family to spread the word, as they don’t count. If you can’t find an audience on your own merits, there’s something wrong with your music or your presentation. Find the problem, fix it, and try it again. The trick is finding that audience.
9. First and foremost, it all starts with the song. If you can’t write a great song that appeals to even a small audience, none of the other things in this book matter much.
Finally, remember that making a living is the new success. Superstardom is more difficult to come by than ever, and the artistic middle class continues to shrink. Today, if you can make your living strictly from making music, you’ve accomplished a lot and have a lot to be proud of.
You can read more from my Music 4.1: A Survival Guide For Making Music In The Internet Age and my other books on the excerpt section of bobbyowsinski.com.
There are many direct-to-fan platforms available for artists these days, but that doesn’t prevent new ones from launching. Bkstg is a new app that lets artists own the entire experience of connecting with fans in one place. This includes posting videos and photos to selling tickets to selling merch.
In many cases, 5 to 10% of an artist’s fan base drives 80% of the revenue, but the artist usually has no direct way to identify and directly connect with those fans, especially when using most social platforms like Instagram and Twitter.
The Bkstg platform allows an artist to see exactly who’s buying tickets, engaging with content. and consuming exclusive content so they can be further targeted.
The platform also utilizes geo-fencing so that an artist on tour can send out a message about ticket or merch specials just to those fans attending the show.
Bkstg is starting with some heavyweight artists like Aerosmith, Justin Bieber, Usher and Maroon 5, and the app is free to use for both artists and users.