When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. Hubspot took a look and came up with the best times to post.
Remember that we’re looking at primarily a United States audience. It’s best to combine Eastern and Central time zones, since that represents almost 80% of the U.S. population, so all the times below are Eastern. Obviously, for audiences located outside the U.S. you’d use the time zone that your audience is in. Let’s get into it.
1) The Best Times to Post on Facebook
The overall best time to post on Facebook is 3:00 p.m. on Wednesday, but other good times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest clickthrough rates. Although the research says that Facebook use spikes by 10% on Fridays, I’ve personally not seen that happen. In fact, Friday always seems to be the worst day of the week for engagement, at least for me. The overall worst times tend to be before 8:00 a.m. and after 8:00 p.m.
2) The Best Times to Post on Twitter
The best times to post on Twitter are weekdays from 12:00–3:00 p.m. and at 5:00 p.m. The overall best day to post is again Wednesday and the weekends, which is also when the clickthrough rate is highest. According to the article, some businesses have also had success with 2:00–3:00 a.m., 6:00–7:00 a.m., and 9:00–10:00 p.m. post times, although I’ve personally found those times (except for 6a.m.) to be dead.
3) Best Times to Post on LinkedIn
LinkedIn is used by professionals, and they tend to use it mostly during working hours, and just before the workday starts or after it ends. That means that the best time to post is midweek from 5:00–6:00 p.m. Other optimal times include Tuesdays from 10:00–11:00 a.m., and Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 a.m., at 12:00 p.m., and from 5:00–6:00 p.m.
As for the best day, Tuesdays tend to see the most clicks and shares, especially between 10:00–11:00 a.m., while Mondays and Friday’s see lower engagement rates than the rest of the workweek, which is typical of most social media. As you would expect, the worst time to post on LinkedIn is during the night, between 10:00 p.m. and 6:00 a.m.
4) Best Times to Post on Instagram
The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m., which is a surprise. Videos tend to perform best any night of the week between 9:00 p.m. and 8:00 a.m., according to TrackMaven’s research, which is also a surprise.
These may be some times that work for others, but they may not work for you. It’s still best to use the above times as a guideline, and check other times as well to find the ones that best fit your audience.