When it comes to a live event like a gig or conference that you’re attending, Twitter can be the best way to keep your fan base both active and up-to-date. The idea is to maintain your visibility by sharing some worthwhile information that they’ll want. Here are 7 tips to do just that so you have have a successful live event Twitter campaign.
1. Use the right hashtag(s). If you have a following that regularly attends your gigs, start your own hashtag that you can consistently use. Something like #(yourband)live could work. Also find out if the venue has a hashtag and include that as well.
2. Let your followers know. If there’s going to be a flurry of activity in a short period of time, let your followers know beforehand. No one likes their feed dominated by one poster, but at least they can tune you out if they’re not interested if they know its coming.
3. Be interesting. Try to give a unique perspective that only you can give. What’s the venue like? Did you meet anyone interesting (give them a shoutout)? Is there a meet and greet or something happening preshow or aftershow?
4. Retweet others. If there are others tweeting about the gig, retweet them as well.
5. Take pictures. Tweets are a lot more interesting when a picture is included and the engagement is increased as well.
6. Follow other tweeters. This includes the promoters, venue and other bands on the bill.
7. Don’t forget the video. Twitter is more than just text, so don’t forget to share a video about meeting a fan, what’s happening backstage, from the stage, etc.
Twitter is especially cool for communicating at a live event, and that’s the perfect time to engage your fans. Follow these tips to keep you fans interested and have them continue to come back for more.