June 2017 - Music 3.0 Music Industry Blog

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

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Monthly Archives: June 2017

June 29, 2017

3 Steps To Creating An Online Contest

Online Contest

One of the great things for an artist about being online is that there are so many options for promotion. A great one is launching a contest. Here’s an excerpt from my Social Media Promotion For Musicians book that outlines general contest basics. “Artists, bands and musicians are always looking for ways to increase their fan engagement […]

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Taylor Swift Makes A Bundle Since Returning To Streaming

Taylor Swift back on streaming

One of the reasons that management pulled the Taylor Swift catalog from all streaming services in 2014 was that the revenue from streaming wasn’t sufficient to warrant it being there. Swift was the biggest artist in the world at the time and didn’t need the additional exposure, and she was still selling CDs, so other […]

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Guitarist Shane Theriot On My Latest Inner Circle Podcast

Shane Theriot

If you ever watched Live From Daryl’s House (which is a favorite of so many musicians), you probably have a lot of questions about the show. I was lucky enough to have the show’s musical director, guitarist Shane Theriot, on my latest podcast to pull back the curtain on how the show is done (and […]

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Engineer Vance Powell On My Latest Inner Circle Podcast

Vance Powell

Vance Powell is one of the few engineers to make a successful transition from live sound to the studio. After serving as the chief engineer at Nashville’s acclaimed Blackbird Studios, Vance stepped out on his own with a string of Grammy awards from Jars of Clay, Buddy Guy, Chris Stapleton and The Raconteurs. Since then […]

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Major Holdout Bob Seger Finally Comes To Streaming

Bob Seger

Some fans thought it would never happen, but the Bob Seger catalog has finally come to Spotify and Apple Music. 13 of the singer’s most popular albums are now available to most streaming services, with the exceptions being Tidal and Pandora. The interesting thing here is not that Seger made it online at all, but what […]

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Pandora Fails To Get The Message In Its Deal With Sirius XM

SiriusXM Pandora

The streaming music service Pandora’s in trouble and it has been for some time. Its user base is shrinking, its losses are increasing, and it’s not able to generate enough revenue, a bad combination if there ever was one. Reports are that the company actually rejected a total acquisition by the satellite radio company Sirius […]

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Music Industry News Roundup For The Week Ending On 6/9/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on June 9th, 2017. There was a wide range of new this week, and for once it’s not all centered on streaming. Let’s get into it. The digital music war is over, and the major labels lost. Good article in Rolling Stone how the industry adapted to […]

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