Archive
Monthly Archives: July 2017
July 10, 2017
You’re Wrong If You Thought Pop Was The Most Listened To Music Genre
If you listen to the radio much you might think that Pop music is by far the most listened to music by U.S. music consumers. That supposition is wrong, however, according to the latest figures by BuzzAngle, a relatively new metrics company that is quietly been surpassing the standard Nielsen Music thanks to its more […]
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July 7, 2017
SoundCloud Lays Off 40% Of Staff
Everyone knew that SoundCloud was deep in financial trouble and that trouble would come to a head sometime this year. It looks like that time is finally here as the company closed both its San Francisco and London offices yesterday. While 173 people lost their jobs as a result, it’s the people that depend on […]
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July 6, 2017
- in Book Excerpt by Bobby Owsinski
Ideas For Marketing To Your Core Fans
Music 4.1 is totally dependent upon the development, care, and feeding of your fanbase. This audience can be broken down into the following two categories: your casual fans and your core fans. Your core audience fans are your most passionate fans. They’ll buy whatever you have to sell, work for free, recruit other fans, and […]
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July 5, 2017
- in Music Industry News , Tips by Bobby Owsinski
Big Hits Are Now 2 Billion Streams
It wasn’t that long ago that we were impressed by any song that received 100 million views or streams, but in the age of streaming that number is ancient history. These days, a billion streams is well within reach for a hit, and more and more songs are even hitting the once unthinkable 2 billion […]
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July 4, 2017
Grammy-Winning Engineer Gary Noble On My Latest Inner Circle Podcast
My guest today is engineer Gary Noble, who has won 3 Grammys and been nominated 18 times for his mixing and recording work. Gary’s credits include Amy Winehouse, Jesse J, Nas, Josh Stone, Fugees, Wyclef Jon and many more. Gary will share his tips about making electronic tracks sound real, getting the best sound from […]
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July 3, 2017
Gen Z Now Prefers Spotify Over YouTube
All the signs have pointed to YouTube’s dominance in music delivery having peaked in the last 6 months, and now it looks like we have some confirmation. Midea Research did a deep dive into the technology and media trends of Gen Z (kids age 16 to 19) in the UK, and came up with some […]
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