Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

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Monthly Archives: August 2017

7 Tips For Publishing An Engaging Facebook Video

Secret Facebook video

Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]

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Taylor Swift Goes Overboard With New Concert Ticket Scheme

Taylor Swift

Let’s face it, concert ticket prices for major acts are astronomical for anything but the nosebleed section of the venue, as the secondary market gets their hands on already high-priced tickets and increases the price. If that wasn’t bad enough, a new scheme hatched between Taylor Swift and Ticketmaster may bring the ultimate price of […]

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Harrison Console’s Ben Loftis On My Latest Inner Circle Podcast

Ben Loftis

You’ve most likely heard of Harrision Consoles, which were a mainstay in music recording studios in the 80s and 90s and still dominate in film studios today. You might not be aware that the company also has an excellent DAW with its Mixbus and Mixbus 32C, and Ben Loftis is my guest on this week’s […]

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Spotify Needs To Follow Apple’s Example To Survive

Spotify Direct Listing

Spotify just bounded over it’s last major roadblock to going public with its new licensing agreement with Warner Music, and now it’s final hurdle is convincing the SEC that its direct listing is on the up and up. This means that the company looks to meet its goal of being listed on the New York […]

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Snail Mail Is Making A Comeback For Contacting Fans

Snail mail invite from The XX

Things have a way of coming full circle, when something old becomes new again. Hit songs come back around, old commercials and marketing come back (Coke), audio formats (8-track and cassette tapes), and even products become hot again (witness the MacDonald’s Schezwan sauce thanks to a Rick And Morty episode). Probably the last thing that […]

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August 24, 2017

The Key To Viral Videos

viral videos

Everyone would love for their video to be like Whiz Khalifa’s “See You Again” and go viral with millions of views overnight, but that rarely happens. That said, here’s an excerpt from my just released Social Media Promotion For Musicians Second Edition that provides a number of generally accepted principles for creating a video that […]

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DIY Recording Equipment’s Peterson Goodwyn On My Latest Podcast

Peterson Goodwyn

We all like really great audio gear, but many of us (especially when you’re first starting out) can’t afford it. One saving grace is that there are now many companies that provide kits so you can build the analog gear you need, and one of these is DIY Recording Equipment. This week I have the […]

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This Crowdcasting App Lets You Fill Your Gigs, But They Won’t Be Fans

crowdcasting

Artists and bands that are just getting started or playing in a new location always have the same fret: Will anyone show up? Unless you’ve already received some sort of visibility either through your music or social media, the answer is usually that there won’t be as many people as you’d like, and that could […]

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Loudr CEO Chris Crawford On My Latest Inner Circle Podcast

Loudr CEO Chris Crawford

If you ever recorded a cover song for an album or YouTube you know how time consuming getting a publishing license can be. Loudr makes that process easy for indie artists, and went one step further by taking its technology and making it easier for publishers to get paid from streaming services as well. Loudr […]

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Why Make An Album When Nobody’s Buying Them?

Album dying

We now live in a singles world, and nowhere is this more obvious than in the recent Nielsen Music Half-Year Report. Album consumption has taken a dramatic turn for the worse, as even superstar artists aren’t seeing anything near the numbers of the past. For instance, here’s the top 10 (for the U.S.): 1 Ed […]

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