Archive
Monthly Archives: August 2017
Monthly Archives: August 2017
Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]
Continue readingLet’s face it, concert ticket prices for major acts are astronomical for anything but the nosebleed section of the venue, as the secondary market gets their hands on already high-priced tickets and increases the price. If that wasn’t bad enough, a new scheme hatched between Taylor Swift and Ticketmaster may bring the ultimate price of […]
Continue readingYou’ve most likely heard of Harrision Consoles, which were a mainstay in music recording studios in the 80s and 90s and still dominate in film studios today. You might not be aware that the company also has an excellent DAW with its Mixbus and Mixbus 32C, and Ben Loftis is my guest on this week’s […]
Continue readingSpotify just bounded over it’s last major roadblock to going public with its new licensing agreement with Warner Music, and now it’s final hurdle is convincing the SEC that its direct listing is on the up and up. This means that the company looks to meet its goal of being listed on the New York […]
Continue readingThings have a way of coming full circle, when something old becomes new again. Hit songs come back around, old commercials and marketing come back (Coke), audio formats (8-track and cassette tapes), and even products become hot again (witness the MacDonald’s Schezwan sauce thanks to a Rick And Morty episode). Probably the last thing that […]
Continue readingEveryone would love for their video to be like Whiz Khalifa’s “See You Again” and go viral with millions of views overnight, but that rarely happens. That said, here’s an excerpt from my just released Social Media Promotion For Musicians Second Edition that provides a number of generally accepted principles for creating a video that […]
Continue readingIf you’ve read this blog for any length of time then you know that SoundCloud is in some trouble, and even though it just received yet another bailout and changed CEO’s, it’s future is up in the air. No one really knows the direction that the service will take, and that’s the problem. Will it […]
Continue readingWe all like really great audio gear, but many of us (especially when you’re first starting out) can’t afford it. One saving grace is that there are now many companies that provide kits so you can build the analog gear you need, and one of these is DIY Recording Equipment. This week I have the […]
Continue readingThere’s a lifespan in the entertainment business where something is small and hip than not many people know about, then it’s discovered by the press as more people flock to it, then it’s homogenized by large corporations wanting to get in on the trend, then it ends up pricing out the very people that started […]
Continue readingArtists and bands that are just getting started or playing in a new location always have the same fret: Will anyone show up? Unless you’ve already received some sort of visibility either through your music or social media, the answer is usually that there won’t be as many people as you’d like, and that could […]
Continue readingEven though most of us have changed to listening to music via online streams, physical product is never going away. People still buy CDs and vinyl is a very hot commodity, even though the sales number aren’t what they once were. So what does it take to get people to actually buy your product? Nick […]
Continue readingWe keep hearing about the trickery taking place on both Spotify and Apple Music where artists are trying to game the system by posting album length songs of silence that repeat over and over in order to boost royalties. Thankfully, most streaming services are now on the lookout for these fakes, but there is one […]
Continue readingIf you ever recorded a cover song for an album or YouTube you know how time consuming getting a publishing license can be. Loudr makes that process easy for indie artists, and went one step further by taking its technology and making it easier for publishers to get paid from streaming services as well. Loudr […]
Continue readingThere are many more places to upload videos besides YouTube these days, so that means that social media in general holds more power than ever for fan engagement. The real question is, what is the ideal video length to get the most fan engagement? Not surprisingly, it’s different for each platform. Hubspot did a study […]
Continue readingWe now live in a singles world, and nowhere is this more obvious than in the recent Nielsen Music Half-Year Report. Album consumption has taken a dramatic turn for the worse, as even superstar artists aren’t seeing anything near the numbers of the past. For instance, here’s the top 10 (for the U.S.): 1 Ed […]
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