Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Archive

Monthly Archives: September 2017

September 29, 2017

Now You Can Buy Stock In Eminem’s Music Royalties

Eminem royalty stock

In what may be the wave of the future, a company offering stock in rapper Eminem’s music royalties will soon hit the stock market. The new company owned by Royalty Exchange (a company that brokers royalties) called Royalty Flow filed with the U.S. Securities and Exchange Commission to raise between $11 million and $50 million via a […]

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It’s Official – Hip-Hop Dominates Music

hip-hop

It’s been a long time coming, but hip-hop is now the undeniable leader when it comes to music consumption. For the first time since Nielsen started tracking the music industry in 1991, R&B/hip-hop officially dominates all other genres, according to Billboard. Hip-hop now claims 25.1 percent of total music consumption, while the #2 genre, rock, can […]

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September 26, 2017

Marketing, Content and Technology Consultant Frank Wells On My Latest Inner Circle Podcast

Frank Wells

Frank Wells started his career in the music business as head of technical services at the famed Masterfonics studio complex in Nashville, but then made a left turn when he become editor first of Audio Media Magazine, and then later Pro Sound News. I talked to Frank about some of the things that go on […]

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Ed Sheeran Might Change Your Mind About Making Money On Spotify

Ed Sheeran Spotify

There are still many artists and musicians that believe that streaming music is the devil, even worse than piracy. The idea is that since the payout for each stream is so small, an artist is just not capable of generating any serious income online. Ed Sheeran’s “Shape Of You” might change your mind about that, […]

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YouTube Kills Its Paid Channels But Ads Sponsorships

YouTube sponsorships

Chances are that you haven’t utilized the paid subscription feature on your YouTube channel or even considered it. The chances are also pretty high that you don’t pay to subscribe to another YouTube channel either. That’s one of the reasons why the service is now killing that feature – it’s no use having if people […]

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September 21, 2017

8 Social Media Mistakes That Artists And Bands Make

Social Media Mistakes

SocialTimes recently ran a post about the 8 social media mistakes that you can make, but the post was aimed strictly at traditional marketers. I’ve reposted them here with a music twist that specifically looks at artists and bands. Here we go. Mistake #1. Having no social media strategy. Randomly posting without a reason is only a […]

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September 19, 2017

The Story Behind Berklee’s Avatar Acquisition With Ian Kagey On My Latest Podcast

Ian Kagey

Recently the recording world was shocked to hear that Berklee College of Music acquired one of New York City’s most glorious studios – Avatar (formerly known as Powerstation). There are still a lot of questions as to what’s going to happen with the facility, but on this podcast we get the answers right from the […]

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September 15, 2017

Spotify Launches Its iMessage Music Sharing App

Spotify iMessage

In an effort to make sharing music on Spotify easier, the platform has launched its own version of Apple’s Messages that lets users listen to previews of suggested songs directly in the app. The new iMessage app allows you to search the music streaming service’s entire library for a specific song, then send it to a […]

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September 14, 2017

8 Advantages Of Social Media Over Traditional Media

social vs traditional media

Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]

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YouTube Has Found A Way To Pay Even Less

YouTube advertising algorithm

YouTube has constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. The video service recently started using artificial intelligence tools to flag offensive videos on the platform […]

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September 12, 2017

Are You Owed Money You Don’t Know About? – The Topic Of My Latest Inner Circle Podcast

AFM SAG-AFTRA Fund

Are you owed money for playing on a record that you don’t know about? That’s what the topic of my latest podcast is about. My guests today are PR and marketing manager Brian Stewart and Chief Operating Officer Shari Hoffman from the AFM SAG-AFTRA Intellectual Property Rights Distribution Fund. The fund distributes over $60 million […]

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Facebook Goes After YouTube With The Money Card

Facebook licensing money

If there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]

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September 8, 2017

Warners And Apple Music Have A New Deal, With More To Come

Apple Music Warners

It hasn’t been widely known, but Apple Music’s licensing deal with the major labels ran out in June. Since then things have been chugging along as if they still were in contract while a new one was negotiated. The first of those three deals, this one with Warner Music, has just been announced, with Sony […]

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