Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Archive

Monthly Archives: November 2017

November 17, 2017

UnitedMasters Aims To Be A Record Label Alternative

United Masters

If you’re an artist, there’s less and less of a need to be with a record label today, since so much of what a label once provided can now be accomplished on a DIY basis. What record labels are really good at though, is turning an artist into a superstar, since the infrastructure required for […]

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November 16, 2017

The 1000 True Fans Theory Explained

1000 true fans

In the latest version of my Music 4.1: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that’s accomplished is by have a group of core fans. In the following excerpt […]

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Can A Lip-Syncing Site Be Worth $800 Million?

musical.ly

If you’re a musician then you probably aren’t aware of lip-synching site Musical.ly. After all, why pretend to create music when you’re able to do it for real? That’s said, there are millions of people everywhere who find doing short clips of themselves lip-syncing to hit songs is a lot of fun – 200 million of […]

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November 7, 2017

Musicpreneur Tommy Darker On My Latest Inner Circle Podcast

Tommy Darker

Musicpreneur Hub is a global community of music entrepreneurs where you can ask anything about music and your question will be connected with handpicked, top industry experts to answer. Tommy Darker is a musician, lecturer at the University of Westminster, speaker at global music conferences, and the founder of that great music resource site. I […]

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If An Election Can Be Influenced, How About A Music Award?

MAMA music awards

There seems to be no doubt that recent elections in a number of countries have been influenced by outside sources. Given the enormous scale and difficulty of doing that, it seems like something as inconsequential as a music award would be easy to affect. It looks like that actually happened in the 2017 Mnet Asian […]

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Indie Labels Now Make Up 38% Of The Music Business

WIN indie labels

If you thought that there are only three major labels working in the music industry today, then you’re wrong. A new study has found that indie labels generated more than $6 billion last year, which is good enough for 38% of the market, making them essentially a fourth major label. The study came from Worldwide […]

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The Top 10 Merch Items With The Highest Profit Margin

merch

Performing live is only one ingredient of the recipe for artist or band to make money. Merchandise (other terms include swag or merch) is a significant component in supplementing your income. It’s always been an important portion of the income of an artist, but until recently was considered just an ancillary revenue stream. Today it’s […]

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Artist Visits To Streaming Services Show Why Radio Feels Old

Radio old

If ever there was a sign that radio is a promotional thing of the past when it comes to breaking a record, Pink recently visited every Spotify office and Apple Music headquarters in order to muster support for her latest release. This seems to be a growing trend, where artists are ignoring terrestrial radio in […]

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