November 2017 - Music 3.0 Music Industry Blog

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

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Monthly Archives: November 2017

Music 360 Report Finds That More And More People Create Their Own Playlists

Music 360 Report 2017

Playlists are clearly becoming the next big thing online as nearly three-quarters of those who stream music in the U.S. create their own online lists both for themselves and others. More than half of all music listeners create playlists, and 32% share their lists with others, up from 24% in 2016, according to Nielsen Music’s […]

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November 28, 2017

Television Audio Engineer Jeri Palumbo On My Latest Inner Circle Podcast

Jeri Palumbo

Jeri Palumbo is a television broadcast engineer, audio mixer and RF tech who’s worked on hi-profile sports shows for more than 25 years. She’s been part of the TV audio team for all of the most celebrated sporting events, including the Super Bowl, NBA and NHL playoffs, and most recently, the World Series. Not only […]

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Distribution And Label Service Company Ditto Music Expands

Ditto Music

There are plenty of music aggregators that will get to songs to all the streaming platforms, and Ditto Music is one of the least expensive ones. At $19 a year for unlimited uploads, it’s hard to go wrong. The company does so much more though, as it’s becoming a bigger player in “label services,” and […]

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November 24, 2017

Spotify Adding A Ton Of Jobs And Still Acquiring Companies

spotify

For a company that can’t yet turn a profit, Spotify is sure acting like one. It keeps on hiring more people and renting super expensive office space like it’s going out of style. Word comes that it will soon double its UK workforce of 200 people, and that it just rented about 60,000 square feet […]

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November 23, 2017

Happy Thanksgiving!

Thanksgiving

To all my friends and readers, I wish you a happy holiday. I truly appreciate your support and I am humbled and honored that you take the time out of your busy day to read my musings. It’s a good day to take some time off, eat a nice meal, have a cocktail and watch some […]

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November 21, 2017

Artist Manager Nicholas Mishko On My Latest Inner Circle Podcast

10 and 8 Nicholas Mishko

Nicholas Mishko is an artist manager who brings a blend of old school wisdom to modern management. After a stint at Abkco Music and Records in the New York watching deals for music by legacy artists like The Who and Rolling Stones, Nicholas was well armed for negotiating recording and publishing contracts. That’s a skill […]

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Despite Predictions, Blockchain Will Not Be The Future Of The Music Industry

Blockchain

Just about every month for the past couple of years there’s been an article or post by a major publication about how blockchain technology is going to revolutionize the music business. It’s supposedly the savior of the industry because finally “artists will get paid,” record labels will be able to charge CD-level prices again, and […]

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November 17, 2017

UnitedMasters Aims To Be A Record Label Alternative

United Masters

If you’re an artist, there’s less and less of a need to be with a record label today, since so much of what a label once provided can now be accomplished on a DIY basis. What record labels are really good at though, is turning an artist into a superstar, since the infrastructure required for […]

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The 1000 True Fans Theory Explained

1000 true fans

In the latest version of my Music 4.1: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that’s accomplished is by have a group of core fans. In the following excerpt […]

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Can A Lip-Syncing Site Be Worth $800 Million?

musical.ly

If you’re a musician then you probably aren’t aware of lip-synching site Musical.ly. After all, why pretend to create music when you’re able to do it for real? That’s said, there are millions of people everywhere who find doing short clips of themselves lip-syncing to hit songs is a lot of fun – 200 million of […]

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