December 2017 - Page 2 of 2 - Music 3.0 Music Industry Blog

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

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Monthly Archives: December 2017

December 8, 2017

The Most Streamed Artists On Spotify Might Surprise You

Spotify most streamed

Spotify just released its list of most streamed artists for 2017, and while many are household words, the extent of their popularity might surprise you. For instance, Ed Sheeran was the platform’s top streaming artist with over 6.3 billion streams this year, dethroning Drake who was number one in 2015 and 2016. Rihanna was the top streaming […]

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December 7, 2017

What Is An Artist’s “Brand” Anyway?

branding

One of the things that an artist or band hears a lot these days is the need to promote “your brand” in order to get ahead in the current era of the music business. That’s all well and good, but you can’t promote your brand unless you know the definition of a brand in the first place. […]

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December 5, 2017

Producer/Engineer Bob Power On My Latest Inner Circle Podcast

This week’s podcast guest is Bob Power, who’s a Grammy Award–winning and multi-platinum producer, engineer, composer, arranger, performer, and educator. Bob started his career as a television and advertising composer, working on campaigns for The American Cancer Society (an Emmy Award winner), AT&T, Casio, Coca-Cola, Elizabeth Arden, Hardee’s, Hertz, Intel, Mercedes-Benz, Purina, and The United […]

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December 4, 2017

The One Reason Behind The Spotify-Tencent Stock Swap

Tencent

It’s been reported that Spotify and Chinese Tencent Music Entertainment Group are in talks to acquire 10% of each other, and should the deal go down, there’s no other way to look at it than a strategic maneuver that has nothing to do with their subscribers. No, this all about stockholders – actually potential stockholders […]

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December 1, 2017

What’s The Top Market For Many Artists? It’s Mexico City

Mexico City

Whenever we think of the top music market for an artist, the major city centers of New York, Los Angeles or London immediately come to mind. One that’s been off the radar but is coming fast is Mexico City, and it’s already the #1 market for a diverse number of artists like Diplo, Adele, Dua Lipa, Radiohead, Shania Twain, Harry […]

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