Archive

Monthly Archives: May 2018

The Essential Elements Of An Artist Or Band Online Press Kit

Online Press Kit on Bobby Owsinski's Music 3.0 blog

It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]

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YouTube’s New Charts, The Guitar Isn’t Dying, And EveAnna Manley On My Latest Inner Circle Podcast

EveAnna Manley on the Music 3.0 blog

My guest on the Podcast this week is EveAnna Manley, the president, CEO and sole owner of Manley Labs. For the last two decades EveAnna’s been instrumental in the continued proliferation of high-end tube gear to both the pro audio and hi-fi industries. She’s as smart as they come in this business and so incredibly […]

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Music Video Distribution Won’t Change Much As Vevo Finally Succumbs To YouTube

Vevo logo on the Music 3.0 blog

I wonder how many times YouTube viewers watched an “official” music video from their favorite artist and saw the Vevo logo on the video or in the song’s description. I wonder how many actually thought to themselves, “What the heck is a Vevo?” That, my friends, was the main problem of the major record labels’ […]

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Amuse To Go Up Against CD Baby And TuneCore

Amuse distribution on Bobby Owsinski's Music 3.0 blog

If you’ve been using a music aggregator like CD Baby or TunCore to get your music out to a wider audience, it looks like there’s a new alternative available that has a unique twist. Swedish  startup Amuse (amuse.io) was founded by a team of industry heavyweights, and they’ve just received $15.5 million in funding to expand […]

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Why Record Labels Hate Free Streaming Tiers So Much

Labels hate free streaming tiers on the Music 3.0 blog

If you were to poll record label execs off-the-record on which music streaming service they like the most in a strictly business-sense, chances are that Apple Music would end up as the clear winner. Why? Apple has steadfastly refused to institute a free ad-driven tier. Even though labels, artists, songwriters and publishers realize revenue from […]

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Post Mixer Mike Rodriguez On My Latest Inner Circle Podcast

Mike Rodriguez on the Music 3.0 blog

My guest this week is award-winning sound designer and mixer Mike Rodriguez, who was another of my first guests when I started my Inner Circle Podcast 4 years ago. He was originally on episode #14. Mike is a senior audio mixer at Trailer Park in Los Angeles where he mixes everything from commercials to television […]

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YouTube Music To Finally Launch, Along With Full Artist Credits

Youtube Music logo on the Music 3.0 blog

After much speculation on features and timing, YouTube Music is slated for a soft launch tomorrow. The service will replace its YouTube Red service with with two tiers and a lot of features that users should like. YouTube Music’s tiers will include YouTube Music at the industry standard $9.99 per month that features mostly audio-only […]

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7 Ways To Increase Your Facebook Fan Engagement

Facebook engagement on the Music 3.0 blog

When all is said and done, increasing your engagement is the best way to increase your Facebook fan base. There’s a lot to read about growing your Facebook audience in the 2nd edition of my Social Media Promotion For Musicians handbook, but here  are 7 ways for that to happen for you to keep in […]

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The Billboard Charts Will Be Measuring Streams Differently

Billboard charts on the Music 3.0 blog

Many artists and industry execs may think that the Billboard charts are less relevant than they’ve ever been, but they’re still used as a measurement of success no matter how you look at it. That’s why it’s long been argued that the way that the charts count streams is insufficient. It appears that’s changing soon […]

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Mixer Gary Lux, What’s Fueling Music Growth, And Audio Interfaces On My Latest Inner Circle Podcast

Gary Lux on the Music 3.0 blog

Gary Lux is one of Hollywood’s premier music mixers with literally thousands of projects to his credit with major artists like Usher, Keith Urban, Sting, Ben Harper, Janet Jackson and Rob Thomas. Before going independent in 1988, Gary was the head music mixer for Universal Studios, where he garnered two Emmy Award nominations for his […]

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Online Radio Has A Data Problem That Few Are Talking About

radio data PPM on the Music 3.0 blog

Streaming my be the future for distributing music, but radio is still a big player in making hits. While so much about how music radio works seems dated, the fact is that people still listen, and advertisers still support it. Surprisingly, that’s not so much the case with online radio, and it all revolves around […]

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