Archive

Monthly Archives: July 2018

9 Things About Releasing Vinyl, Audio Over Ethernet Overview, And Wall Street Piano Man Niko Kotoulas on My Latest Podcast

Niko Kotoulas on the Music 3.0 blog

Niko Kotoulas had a high-paying dream job as an financial analyst at Morgan Stanley, but he’s leaving it for an even better dream as a musical artist. Totally through social media, Niko’s piano playing has racked up more than 1.2 million streams a month from more than 300k users on Spotify alone, and he’s been […]

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4 Tips For Using Instagram Stories To Promote Your Music

Instagram Stories For Promotion on the Music 3.0 blog

Instagram is becoming the go-to social platform for music these days and the service keeps on getting hotter. One of its main features is Stories, and its sometimes both misunderstood and underutilized when it comes to promoting your brand and music. Stories can be powerful in this regard, however, when used with a little thought. […]

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Radio Formats, MI Stats, And Dave Derr, The Father Of The Distressor, On My Latest Podcast

Dave Derr on the Music 3.0 Blog

The Distressor is one of the few modern pieces of outboard gear that has become a classic and now stands in the same “must have” league as compressors like the 1176 and LA-2A. Simply put, it’s a standard piece found in studios everywhere today. Dave Derr is the creator of the Distressor, Fatso, and other […]

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Broadcast Radio Finally Aims At Millennials With The “Right Now Music Radio” Format

New broadcast radio format on the Music 3.0 blog

I think most listeners will agree that broadcast radio for music has been dismal for a long time, thanks to corporate radio groups and central programming. Local radio is on the decline and the ability for a DJ to select a song outside the provided playlist is long-gone. While radio still has its boomer listers […]

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Every Artist Has 2 Types Of Fans – Can You Identify Them?

2 types of fans on the Music 3.0 blog

Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most never bother to differentiate between the two and therefore don’t grow their audience as quickly because they tend to cater to the wrong group. In this excerpt from the latest edition of my Music 4.1: A Survival […]

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A New Reality For Music Celebs Sets In As Twitter Followers Are Slashed

Twitter Followers Slashed on the Music 3.0 Blog

Last week Twitter took the drastic step of removing millions of inactive or fake accounts, resulting in follower counts dropping for nearly everyone on the platform. Until recently, it wasn’t in Twitter’s financial interests to delete those accounts even though it knew of their existence, but pressure from Congress and various State investigations thanks to Russian […]

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YouTube Launches The Copyright Match Tool

YouTube Copyright Match on the Music 3.0 Blog

There are a lot of practices on YouTube that one might categorize as “unseemly,” and one of the biggest is re-uploading a video. That means that a viewer downloads your video then uploads it on their channel and classifies it as their own. YouTube has heard content creators cries for help though, and has launched […]

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3 Possible Social Scenarios That Make An Artist Website More Important Than Ever

social scenarios artist website on the Music 3.0 blog

Many artists are tempted to just rely on a Facebook page or Instagram account as their main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my the 2nd edition of my Social Media Promotion For Musicians book that explains why having a dedicated website can be a great […]

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Surprise! Apple Music Now Has More Paid Subscribers Than Spotify In the U.S.

Apple Music subscribers on the Music 3.0 blog

In what many consider a stunning revelation, it’s been reported that Apple Music actually has surpassed Spotify in paid subscribers in the United States. Apparently both gone past the 20 million mark, with Apple Music now slightly out in front. If you’d have polled a group of music insiders about subscriber levels a year ago, […]

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