Bobby Owsinski, Author at Music 3.0 Music Industry Blog - Page 24 of 33

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Bobby Owsinski

Author Archives: Bobby Owsinski

Amazon’s Actually Losing Money From It’s New Music Service

amazon-losing-money

The major record labels are adamant about keeping the price of a music streaming subscription at $9.99 per month, regardless of the platform, so it was a great surprise last week when Amazon announced that its new Amazon Music Unlimited service was priced at $7.99 per month for Amazon Prime members. It turns out that the […]

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October 18, 2016

Mike Dias From Ultimate Ears On Episode #131 Of My Inner Circle Podcast

Mike Dias

If you’re like me, you don’t have a huge amount of experience with in-ear monitors. I’d just gotten fitted for a set, and thought it would be a great idea to find out as much as I could about them, so I asked Ultimate Ears sales director Mike Dias to come on this week’s podcast […]

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How Video Views On Various Platforms Are Counted

video views

Video views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem […]

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Music Industry News Roundup For The Week Of 10/14/16

Music Industry News Roundup

Here’s the Music Industry News Roundup from the week of October 14th, 2016. Streaming is back in the news this week as Amazon and Pandora both launched new services. There’s so much more though that you could easily have missed. Let’s get to it. Amazon finally launched its stand-alone streaming service. But is the company […]

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Don’t Be Fooled By Amazon Music Unlimited’s Price

amazon music unlimited

Amazon has finally launched it’s long awaited stand-alone streaming music service and it’s called Amazon Music Unlimited. On the surface it has a number of interesting features that differentiate it from the other major streaming services, but one has to wonder whether potential users will find them compelling enough to subscribe. Perhaps the service’s biggest […]

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There’s A New Sound Recording Metadata Standard

RIN: Metadata Standard

Many artists, bands and musicians don’t think much about metadata when creating a song but record labels take it very seriously. It’s a major way to be able to track a song to make sure that all the stakeholders get paid. That said, metadata isn’t standardized and is sometimes filled out incorrectly, defeating its purpose. […]

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October 11, 2016

PR And Crowdfunding Expert Ariel Hyatt On Episode #130 Of My Inner Circle Podcast

ariel hyatt

Ariel Hyatt was one of the first in the PR world to realize the value of social media, and her Cyber PR agency has been helping artists and bands with their online presence ever since. Now Ariel breaks new ground with her latest book called Crowdstart, which provides a step-by-step breakdown of how to launch […]

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Spotify’s Paid Over A Billion Dollars To Record Labels This Year

spotify royalty payments

The major record labels seem to have it out for Spotify, but the platform is contributing mightily to their bottom lines. It’s been reported that the company has already paid $1.2 billion dollars in royalties to the music industry this year, and over $5 billion lifetime. The platform is paying out around $133 million per […]

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Industry News Roundup For The Week Of 10/7/16

Music Industry News Roundup

Here’s the music industry news roundup from the week of October 7th, 2016. There’s a little less on streaming this week for the first time in a while, but still lots to cover. Let’s get to it. Music supervisors don’t think they’re hurting songwriters. I wrote about this last week and now a music sup responds. The bottom […]

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Amoeba Music Can Now Sell Weed Too

amoeba music marijuana

In what seems to be a match made in heaven, the Amoeba Music record store based in Berkeley, CA can soon begin selling marijuana as well. An Amoeba employee leaked the announcement on Facebook, according to Fact. It’s been reported that the store intends to put a dispensary where its current Jazz Room is now located to […]

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Publisher Greig Watts On Episode #129 Of My Inner Circle Podcast

Music publisher Greig Watts is the guest on this week’s Inner Circle Podcast, and his UK company DWB Songs has been very successful in Asia. We’ll discuss the differences in writing for that market, the challenges of getting paid and how he gets around it, writing in an EDM world, and the company’s very successful […]

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YouTube Misses The Point With Its Lyor Cohen Hire

youtube

If you want to start a music label executive ranting and raving, just mention YouTube. It’s currently public enemy #1 to the music industry thanks to its relative intransigence over royalty payouts that execs and artists alike feel are way too low. That’s a good reason why Youtube may think its brand new hire of […]

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September 30, 2016

Industry News Roundup For The Week Of 9/30/16

Music Industry News Roundup

Here’s the music industry news roundup from the week of Sept 30th, 2016. There’s a wide range of topics this week that run the gamut from album sales to social networks to acquisitions to bankruptcy, so let’s get to it. Adele gets her second Diamond album in the US. Her album 25 just went past the 10 […]

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September 29, 2016

Study Says To Use Facebook Live If You Want To Reach Millennials

facebook live millennials

If your audience is composed of millennials, then it’s time to start using Facebook Live, according to a new report by UBS. The company surveyed 2,000 U.S. consumers aged 13 and up on social media usage as well as video consumption and found that Facebook’s relatively new service is the go-to service for that age group, followed […]

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