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This Release Formula Will Get More People Listening To Your Music
Releasing music has sure changed from the industry standard way of doing it in the past. Back in the pre-digital days, all promotion was based on the album release date. That meant that there’d be at least a 6 week promotional run-up to the drop date, with the idea that building awareness and demand was […]
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Songs Today Are Short And Here’s Why
Songs today are shorter than ever with some coming in at even under 2 minutes. That doesn’t mean that they’re any better or worse than what came before, but it’s worth noting the reasons why shorter sub-3 minute songs seem to be the norm these days. Historically Speaking Most pop songs destined for singles were […]
Continue readingProducer Kris Bradley, Your Streaming Digital Dollar, And Winter NAMM Postponed On My Latest Podcast
My guest on the podcast this week is Kris Bradley, who’s a songwriter/producer with credits that include Sony BMG, Warner Chappell, Rolling Stone, Fox, Lincoln, and Miramax. She heads Boomfox Productions, producing for various sync projects, artists and songwriters. Kris is also the founder of Produce Like a Boss, which is an online coaching program geared towards […]
Continue readingIt’s Under The Radar, But Gaming Is Now Big For Music Discovery
Ever since the very beginning of digital music, music discovery has been the buzzword on every music exec’s lips. It was somewhat cut and dried back in the analog days, as radio ruled. Get some traction on a few stations (or even one big one) and your career would be off and running. The digital […]
Continue readingIf This Bot Account Experiment Succeeds, It Could Have A Huge Effect On Artist’s Social Presence
Bots have been used by artists to beef up their social authority almost from the beginning of social media. In fact, there’s much evidence that the followings of some of the most popular social celebrities may be comprised of as much as 50% bots. Twitter is trying to combat that by experimenting with a new […]
Continue readingEngineer Mark Linett Talks Remote Audio, Amazon Live Streaming, And DSP In Loudspeakers On My Latest Podcast
My guest on the podcast this week is 3 time Grammy-winning engineer Mark Linett. Mark and his partner Bob Wartinbee have operated their remote audio truck as the West Coast branch of Music Mix Mobil, but will now continue as a new independent company, M&B Audio. For the last 11 years, M&B’s 40′ state of the art […]
Continue readingCongrats You’re An Influencer And This Is What You Can Expect To Make
There are 2 steps to becoming an “influencer” on any platform – you need a substantial following and you need a brand to sponsor your posts. Assuming that you’ve reached those two levels, you’re probably wondering how much a typical post makes. Many influencers fake what they’re doing and how much they’re making, but a […]
Continue readingWhy YouTube Music’s Latest Figures Are Actually Good News For Artists
YouTube Music’s recent announcement that it has reached 50 million paid subscribers had an instant effect on the music industry, as executives rushed to congratulate the platform and its execs on a bang-up job of going from also-ran to a real competitor in music streaming. While it’s one thing for the insiders to acknowledge the […]
Continue readingAll About Trailer Music From Ghostwriter Music, Increased TikTok Video Length, And Web MIDI On My Latest Podcast
My guests on the podcast this week are Chris Bragg and Travis Michaud from music trailer company Ghostwriter Music. Ghostwriter is the go-to source for trailers for feature films, as well as television programming. The company’s clients include Marvel, Disney, Sony, Paramount, 20th Century Studios, LEGO, Warner Bros., Universal Pictures, Amazon, Apple, FX, HBO, Hulu and Netflix, […]
Continue readingYouTube Opens A Performance Venue With Its New YouTube Theater
What do you do after you become one of the largest online tech companies in the world? You open a traditional physical performance space. That’s exactly what YouTube has done with its new 6,000 seat YouTube Theater in Inglewood, California. YouTube Theater was built from the ground up in a 10-year partnership with Hollywood Park, […]
Continue readingGet Better Engagement With These Latest Instagram Insights
No one can be great at every social platform so it’s better to pick one and get really good at it in order to get the best performance. That usually means you’re going to go where most of your fans are already. If that’s Instagram for you, then you’ll find these latest Instagram insights from […]
Continue readingDrummer Matt Sorum, Streaming Marketshare, And Oberheim Gets His Trademark Back On My Latest Podcast
My guest on the podcast this week is Rock and Roll Hall of Fame drummer Matt Sorum, who held the drum chair for Guns N’ Roses for 7 years, as well as stints with The Cult and Velvet Revolver. Matt’s reputation as a musician’s musician has placed him squarely at the center of Hollywood’s A-list community of […]
Continue readingThis Auction Predicts The Future Of Radio
If you’ve been on the planet for a while you remember a time when radio was king. It could make or break a song or an artist, and had a huge influence on many industries. At one time, the goal of every mogul was to own a radio station, and those that owned them were […]
Continue readingThe Major Record Labels Are Now Raking In $2.5 Million Per Hour
You’ll still find a large contingent of artists complaining about how little they make from streaming but it’s not hurting the major labels any. A study done MBW Review and Instrumental crunched the numbers to find that the majors are now raking in $2.5 million per hour, and are on pace to generate more than […]
Continue readingBeatConnect Execs, Most Influential Artists, And Another “Stolen Feel” Copyright Lawsuit On My Latest Podcast
My guests on the podcast this week are founder and CEO Nick Laroche and lead designer Yohan Antoine-Édouard from the online collaboration platform BeatConnect. BeatConnect offers a low-cost, easy way for producers and musicians to collaborate either using the stand-alone online app or via a plugin on their favorite DAW. The platform arose from Nick’s frustration with […]
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