Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Bobby Owsinski

Author Archives: Bobby Owsinski

Tidal Subscribers Sue Kanye West For Posting On Other Services

Tidal $84 million

Here’s an interesting twist in the Kanye West/Tidal story. He’s getting sued by Tidal subscribers who claimed they were duped into paying for the service. It all stems from when the performer released his latest album The Life of Pablo exclusively on Tidal. At the time, West claimed that the album would never appear on […]

Continue reading

Amazon Prime Music Takes Another Baby Step

Amazon_Prime_Music_logo

If you’ve been following this blog for any length of time, you know that I’ve been saying all along to watch out for Amazon Prime Music as the next big disrupter in the streaming music space. Why? Prime Music is part of the popular Amazon Prime subscription service that already has a reported 75 million […]

Continue reading

Facebook Finally Launches Its Version Of Content ID

Facebook Rights Manager

Content creators have been complaining for months that many of their YouTube videos have been showing up on Facebook posted by someone else – an action called “freebooting.” In an effort to alleviate the situation, Facebook has now officially launched its version of YouTube’s Content ID called Rights Manager.  This is an admin tool for Facebook […]

Continue reading
April 15, 2016

Keep Your Eye On These Next 3 Social Trends

3 Social Media Trends

Social media is the lifeblood of so many artists, bands, musicians and record labels in terms of engaging and growing their fanbases. That means it’s important to stay current on the latest developments so you don’t get left behind. With that in mind, there are 3 new trends in social media that are really heating […]

Continue reading

IFPI Releases New Global Music Industry Sales Figures

Global Music Sales

The IFPI (the organization that tracks global music sales) finally released its annual report on the sales for 2015. If you’ve been reading this blog for a while, none of the figures surprise you. Here are the numbers right out of the report. Digital revenues now account for 45 per cent of total revenues, compared […]

Continue reading
April 13, 2016

YouTube Has All The Leverage In New Label Negotiations

YouTube

If you’re a record label, or an artist, band or publisher for that matter, the one thorn in your digital side is YouTube. Why? It’s by far the most widely used streaming service for consuming music, yet it pays the least of all the services. However, it’s come to light that YouTube’s licensing agreements with the three […]

Continue reading

Music Attorney John Kellogg On My Latest Inner Circle Podcast

Attorney John Kellogg

I’m really pleased to have music attorney John Kellogg on the podcast this week. John represented acts like Levert and the O’Jays before becoming assistant chair of the Music Business and Management at Berklee College of Music. John knows the music business from an artist’s perspective as well, since prior to becoming an attorney, he […]

Continue reading
April 7, 2016

9 New Rules For Success In Today’s Music business

Success in the music business

We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply. Here’s an excerpt from the latest edition of my Music […]

Continue reading

YouTube To Introduce A Live Streaming App

YouTube Connect

Where once we lived in a world of pre-recorded video, that’s changing rapidly as millennials increasingly show how much they love live streaming. For instance, Periscope has posted more than 100 million broadcasts since its debut in March of 2015, and Snapchat Live Stories has as many as 100 million users per day, which has […]

Continue reading

New Apple Technology Rids Songs Of Swear Words

Free Speech with conditions2

Here’s one for the 1st amendment. Apple has been granted a patent named “Management, Replacement and Removal of Explicit Lyrics during Audio Playback” for technology that can automatically scan a song being streamed and edit out any swear words in the lyrics. According to an article in Business Insider, the technology is different from automatic beeping […]

Continue reading