Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Bobby Owsinski

Author Archives: Bobby Owsinski

August 24, 2017

The Key To Viral Videos

viral videos

Everyone would love for their video to be like Whiz Khalifa’s “See You Again” and go viral with millions of views overnight, but that rarely happens. That said, here’s an excerpt from my just released Social Media Promotion For Musicians Second Edition that provides a number of generally accepted principles for creating a video that […]

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DIY Recording Equipment’s Peterson Goodwyn On My Latest Podcast

Peterson Goodwyn

We all like really great audio gear, but many of us (especially when you’re first starting out) can’t afford it. One saving grace is that there are now many companies that provide kits so you can build the analog gear you need, and one of these is DIY Recording Equipment. This week I have the […]

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This Crowdcasting App Lets You Fill Your Gigs, But They Won’t Be Fans

crowdcasting

Artists and bands that are just getting started or playing in a new location always have the same fret: Will anyone show up? Unless you’ve already received some sort of visibility either through your music or social media, the answer is usually that there won’t be as many people as you’d like, and that could […]

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Loudr CEO Chris Crawford On My Latest Inner Circle Podcast

Loudr CEO Chris Crawford

If you ever recorded a cover song for an album or YouTube you know how time consuming getting a publishing license can be. Loudr makes that process easy for indie artists, and went one step further by taking its technology and making it easier for publishers to get paid from streaming services as well. Loudr […]

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Why Make An Album When Nobody’s Buying Them?

Album dying

We now live in a singles world, and nowhere is this more obvious than in the recent Nielsen Music Half-Year Report. Album consumption has taken a dramatic turn for the worse, as even superstar artists aren’t seeing anything near the numbers of the past. For instance, here’s the top 10 (for the U.S.): 1 Ed […]

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How To Get In On Spotify’s $40 Million Songwriter Settlement

Spotify Settlement

If you haven’t been paying attention, Spotify recently settled a lawsuit over unpaid mechanical royalties to songwriters. The suit maintained that the company didn’t have the license to play some of the music available, while Spotify claimed that it didn’t have the information to adequately disburse the payments. Instead of fighting the lawsuit in court, […]

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Warner Music Has Best Quarter In 14 Years

It wasn’t that long ago that the recorded music industry was completely in the doldrums, knocked down to less than half its peak business by a failing physical recording business that showed no signs of being replaced by downloads. Everyone predicted the worst  as there was absolutely no faith that the fledgling streaming services could […]

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Studio Tech Gary Myerberg-Lauter On My Latest Inner Circle Podcast

Gary Myerberg-Lauter

My guest for this week’s podcast is Gary Myerberg-Lauter, who has installed and maintained studios for major facilities and superstar artists. Gary’s worked at the famed A&M Studios during its heyday, set up a major portable recording rig for Bruce Springsteen, helped run LA’s famous Cello Studios then brought it back to life as East […]

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Facebook Acquires Source3 To Take Another Step Towards Music

Source3 acquired by Facebook

Music hasn’t been a huge priority on the Facebook platform until now, but there’s a lot going on behind the scenes to make you think that it will be in the future. The latest move in that direction involves Facebook acquiring rights management startup Source3, which specializes in analyzing branded intellectual property in user-generated content. But […]

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