Book Excerpt Archives - Music 3.0 Music Industry Blog

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Category Archives for "Book Excerpt"

Does Your Website Have A Booking Section?

website booking section

One of the things that’s vital to getting your band gigs is a booking section on your website that provides all the information that a promoter needs to answer both pre and post booking questions. This excerpt from the 2nd edition of my Social Media Promotion For Musicians handbook outlines the details that are particularly […]

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January 25, 2018

5 Tips For A Killer Artist Website Design

website design

Thanks to online website builders like WordPress, Wix, Weebly and Squarespace, it’s now incredibly fast and easy for an artist or band to set up a website. That said, just because it’s easy to do doesn’t mean that what you’ll come up with will be visually appealing. Since so much of website engagement is built around how the site looks […]

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Does Your Email Newsletter Meet These 5 Legal Requirements?

Newsletter

You may not know it, but there are a number of things that are legally required in every email newsletter blast that you send out. While some email services automatically address these, it’s still important to know what they are and why they’re enforced in the first place. After all, you don’t want your email […]

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A Strategy For Sending Out Gig Reminder Emails

Gig reminder strategy

Artists, bands, record labels and anyone doing a show needs to make their fan base very aware of when they’re doing a gig. You can’t rely on just a single email to get the word out, it takes a more comprehensive strategy. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book […]

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The 1000 True Fans Theory Explained

1000 true fans

In the latest version of my Music 4.1: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that’s accomplished is by have a group of core fans. In the following excerpt […]

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The Top 10 Merch Items With The Highest Profit Margin

merch

Performing live is only one ingredient of the recipe for artist or band to make money. Merchandise (other terms include swag or merch) is a significant component in supplementing your income. It’s always been an important portion of the income of an artist, but until recently was considered just an ancillary revenue stream. Today it’s […]

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8 Scenarios When You Might Need A Record Label

Record Labels

This blog is mostly about getting along in the new music world without a record label, but there does come a time when having a label is worth considering if you want to jump to the next level as an artist. Record labels are not intrinsically bad, it’s just that you have to weigh the […]

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Let’s Improve The Press Section Of Your Website

Artist Website Press Section

It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]

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September 21, 2017

8 Social Media Mistakes That Artists And Bands Make

Social Media Mistakes

SocialTimes recently ran a post about the 8 social media mistakes that you can make, but the post was aimed strictly at traditional marketers. I’ve reposted them here with a music twist that specifically looks at artists and bands. Here we go. Mistake #1. Having no social media strategy. Randomly posting without a reason is only a […]

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September 14, 2017

8 Advantages Of Social Media Over Traditional Media

social vs traditional media

Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]

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7 Tips For Publishing An Engaging Facebook Video

Secret Facebook video

Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]

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