Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Category Archives for "Commentary"

The Album Is Dying, And Good Riddance

Album sales

The music business was once all about the single song, transitioned to the album, and looks to be transitioning back again, as album sales sink lower and lower. While the writing may be on the wall that the concept of an album may be as outmoded as a buggy whip, artists, bands and record labels […]

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July 1, 2016

Apple Music’s Not Catching Spotify Anytime Soon And That’s Not Good

apple-music-1 year

As Apple Music reaches its first anniversary, the service is now up to 15 million paid subscribers, second only to Spotify’s 30 million. That number may not be as rosy as it seems though, since it may be well below what many in the industry initially expected. A recent report from Cowen & Co. predicted […]

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June 27, 2016

Why Brexit Might Actually Be Good For The Music Business

Brexit and the music business

Now that Brexit has unleashed its shock and horror on the financial markets worldwide, other much smaller sectors are wondering how it will affect them as well, and the music business is no exception. The traditional music business (meaning record labels) is run by a crafty street-wise bunch that know how to roll with the […]

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June 22, 2016

Music Artists Need More Than Taylor Swift In Their DMCA Challenge

Artists need a leader

With Taylor Swift and U2 the latest superstars to sign a petition to congress complaining about the 1998 Digital Millennium Copyright Act (DMCA), the movement appears to be gaining traction. Chances are this one ends up like others before it though, with lots of strong talking points presented, Congressman shaking their heads yes, but not […]

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June 17, 2016

Twitter Invests In SoundCloud, But Why?

SoundCloud-Twitter

Twitter has made an investment in SoundCloud for a reported $70 million and if you’ve been following the story between the companies, you have to ask yourself “Why now?” About two years ago Twitter almost acquired SoundCloud before walking away at the last minute, and an acquisition certainly would have made a lot more sense […]

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June 15, 2016

The Music Industry Continues To Whiff On Each Giant Opportunity

Radiohead

Artists, labels and music services alike continue to lament the fact that not enough free streaming subscribers are converting to the paid tier, yet the possible incentive to get those free tier customers to upgrade is being ignored by the different players along the product pipeline. Superstar albums continue to be released without the industry […]

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June 10, 2016

Get Ready For The Amazon Streaming Music Disruption

Amazon_Prime_Music_logo

With the battle over streaming music leadership raging on between Spotify, Apple Music and YouTube, there’s one major company that’s been lying silently in the weeds waiting for the right time to pounce on an industry increasingly ripe for the picking. Don’t look now, but it may be Amazon that may soon be the one […]

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June 8, 2016

What If Google Had Bought Michael Jackson’s Half Of Sony/ATV?

Google Buys Sony/ATV?

Word came out over the weekend that Google was a clandestine bidder for Michael Jackson’s half of Sony/ATV Music Publishing, and the news had the music business wiping its collective brow in relief. Had that purchase happened, we might be looking at a very different industry landscape today. To recap, last March a buy-sell clause […]

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The Music Industry’s Big Data Problem

Big Data

One of the hopes that digital music brought was for a faster and more accurate way for everyone in the food chain to get paid. That sounds good on paper, but unfortunately hasn’t quite panned out the way anyone in the industry expected. While it’s true that it’s easy to count online sales and downloads in the digital […]

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Electronic Dance Music Still Has Room For Growth Despite Predictions

Andy_Moor_DJ_2010

It wasn’t that long ago when it looked like electronic dance music, or EDM, might be the savior of the music business, thanks to an impressive growth rate of 54% over the course of just three years. With overall CD and download sales slowing down, and streaming paid subscribers not increasing as fast as the […]

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The Seamy Side Of The Music Business Circa 1980

Playola

I just returned from speaking at Nimbus School of Recording and Media in Vancouver (one of the best recording schools anywhere – thanks Mike, Rob and Brandon), and one of the questions that I received from the students was if the music business is more difficult now than it was in the past. Actually, getting into […]

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Steve Miller’s Rock n’ Roll Hall Of Fame Rant

Steve Miller 2010

I’ve been no fan of the Rock n’ Roll Hall of Fame, as you probably know if you read this blog. I don’t believe there should be such an institution, since there’s really no way to quantify who should be in it, unlike a sports HOF where there are plenty of statistics to gauge someone’s […]

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April 13, 2016

YouTube Has All The Leverage In New Label Negotiations

YouTube

If you’re a record label, or an artist, band or publisher for that matter, the one thorn in your digital side is YouTube. Why? It’s by far the most widely used streaming service for consuming music, yet it pays the least of all the services. However, it’s come to light that YouTube’s licensing agreements with the three […]

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