Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Category Archives for "Music Industry Stats"

Ed Sheeran Might Change Your Mind About Making Money On Spotify

Ed Sheeran Spotify

There are still many artists and musicians that believe that streaming music is the devil, even worse than piracy. The idea is that since the payout for each stream is so small, an artist is just not capable of generating any serious income online. Ed Sheeran’s “Shape Of You” might change your mind about that, […]

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Streaming Services Per Stream Payouts Compared

per stream payouts

Trying to figure out exactly how much a streaming service pays per stream is a moving target, since there are so many variables involved. That said, an interesting chart from Information Is Beautiful tries to average it all out to come out up with the current royalty payouts from each. Keep in mind that this […]

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Does Music Piracy Still Exist Even In The Age Of Streaming?

streaming music piracy

Streaming seems to have wiped out music piracy, but not according to the IFPI. The global recording industry organization claims that piracy is still alive and well but just in another form. While illegal downloads dominated piracy a few years ago, now it’s attributed to stream ripping (illegally saving music while streaming it). Here’s a chart […]

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The Major Labels Make $9000 Every Minute From Streaming

$9000 every minute from the Music 3.0 blog

For those that said that streaming revenue would never replace that from CDs there’s this – According to a study done by Music Business Worldwide, the major labels made around $9000 every minute from streaming in the first quarter of 2017. To put it into perspective, that means $540,000 per hour and $12.5 million every day! If […]

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Americans Are Consuming More Radio Than Ever

SiriusXM in-dash radio

There may not be as much money in radio as there once was, but the evidence mounts that people in the U.S. are consuming more of it than ever before. Better still, the trend shows no sign of slowing down. According to data from Edison Research, the percentage of Americans 12 years of age or older […]

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IFPI Numbers Show How The Music Industry Is Getting Healthy Again

IFPI music industry healthy

The annual IFPI revue of the music business confirms what all the other studies have shown – that music is truly on the comeback trail. After years of doom and gloom, the industry has seen its first double-digit rise in revenues in nearly 20 years, all thanks to streaming. The skeptics said it would never happen, […]

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With 32 Million Subscribers Apple Music Is Challenging Spotify As Streaming Leader

Apple Music

We keep reading about Spotify having more paid subscribers than just about any other service at 51 or so million, but it looks like Apple Music is not only catching up, but surpassing the service in many areas. A new survey from the media measurement company Verto Analytics actually puts Apple Music at the top […]

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Happy Days – US Music Growth The Most In 20 Years

Music sales growth

In record label executive offices across the U.S. there’s rejoicing as the latest RIAA numbers show a double digit increase in revenue for the first time in almost 20 years. The latest figures show that the recorded music market in 2016 brought in $7.7 billion, up a bit more 11% over the previous year. And […]

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How To Measure Online Audience Engagement

Measuring engagement

When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement. As you can see, Shares are the #1 most valuable engagement element, closely followed by the actual amount of time users dwell on […]

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5 Marketing Takeaways From Streaming Music

If you look closely, streaming is teaching us all some marketing lessons, according to analytics service Next Big Sound (now owned by Pandora), a company that looks at social, streaming and event data as well as the interaction between an artist and a fan. While many look at it as just a way to get their […]

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Maybe YouTube Isn’t That Big For Music After All

YouTube Facts

The music industry has always operated under the premise that music content made up about 40% of YouTube’s traffic, a figure that has bothered everyone considering how little revenue it’s generated as a result. No comes data from Pexeso showing that figure may be way off. The company found that music-related content on YouTube amount to just 4.3% of […]

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