Category Archives for "Music Industry Stats"
Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!
The numbers in total are staggering. To date, there are roughly 2 billion total videos on YouTube that have been watched a total of 39 trillion times, totaling 196 trillion minutes (or 400 million years) of time spent, according to Bernstein Research. What might be most interesting is that out of billions of videos, viewership tends to be […]Continue reading
YouTube is capable of making people stars, and while that happens to exceptional content creators, most of them are not music artists. One of the reasons that artists don’t fall into the YouTube star category is that their general mindset is still set in the past. Here are the 4 places were artists go wrong on YouTube, […]Continue reading
If you’re a music fan or musician on the move, you probably want to know what the music scene is like in the various cities across the U.S. ValuePenguin set out to determine the best cities in the country for music fans by compiling 15 different data points (most of which aren’t specified) into 3 […]Continue reading
It wasn’t that long ago when it looked like electronic dance music, or EDM, might be the savior of the music business, thanks to an impressive growth rate of 54% over the course of just three years. With overall CD and download sales slowing down, and streaming paid subscribers not increasing as fast as the […]Continue reading
If you were to listen to a week of nothing but radio, you’d think that all we listen to in the U.S. is pop and country music. If you were to read a week’s worth of the music news, you might think that dance/electronic/EDM was close to the top of the heap in what we […]Continue reading
Nielsen’s latest music report is out and, as always, it’s very revealing about what we listen to in the U.S. Perhaps it’s biggest revelation is that, for the first time, old music (known as catalog sales) outsold new music in 2015. Catalog is defined as a music release that’s more than 18 months old. Of […]Continue reading
It looks like all the naysayers were wrong. Apple reported on its recent earnings call that its Apple Music streaming service was now up to 13 million paid subscribers and still growing. Much of that growth has come recently in fact, as it was reported that 2 million subscribers signed up since February alone. The present growth looks to […]Continue reading
Edison Research recently completed a study on smartphone usage and discovered that the listening habits of users isn’t quite what we believed it to be. in fact, the results were pretty surprising. 54% listened to a radio channel 16% listened to music they own 15% listened to Pandora or other radio-like streaming services 7% listen […]Continue reading
The IFPI (the organization that tracks global music sales) finally released its annual report on the sales for 2015. If you’ve been reading this blog for a while, none of the figures surprise you. Here are the numbers right out of the report. Digital revenues now account for 45 per cent of total revenues, compared […]Continue reading
After all these years, it’s surprising how popular The Beatles music still is, and the band’s presence on Spotify proves it. The Fab 4 have been on the streaming service for a mere 100 days, yet the it’s been one of the most popular, even more so than current artists like Ed Sheeran, Ariana Grande and […]Continue reading
Gen Z is coming of age and they have a whole different take on communication than the generations before. Gen Z is generally defined with birth years ranging from the mid or late 1990s through the early 2010s or starting from the early 2000s. A study by the college marketing insights agency Fluent examined the […]Continue reading