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Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Category Archives for "Tips"

September 14, 2017

8 Advantages Of Social Media Over Traditional Media

social vs traditional media

Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]

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7 Tips For Publishing An Engaging Facebook Video

Secret Facebook video

Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]

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How To Get In On Spotify’s $40 Million Songwriter Settlement

Spotify Settlement

If you haven’t been paying attention, Spotify recently settled a lawsuit over unpaid mechanical royalties to songwriters. The suit maintained that the company didn’t have the license to play some of the music available, while Spotify claimed that it didn’t have the information to adequately disburse the payments. Instead of fighting the lawsuit in court, […]

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July 27, 2017

The New Song Release Schedule Explained

song release schedule

Our current Music 4.0 world requires new thinking regarding song releases. Here’s an excerpt from my Music 4.1 Internet Music Guidebook that outlines the new release schedule and it’s benefits. “If we go back to the ’50s, vinyl singles had a notoriously fast manufacturing turnaround time, despite the labor-intensive process required to make a vinyl […]

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June 29, 2017

3 Steps To Creating An Online Contest

Online Contest

One of the great things for an artist about being online is that there are so many options for promotion. A great one is launching a contest. Here’s an excerpt from my Social Media Promotion For Musicians book that outlines general contest basics. “Artists, bands and musicians are always looking for ways to increase their fan engagement […]

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10 Fundamentals For Getting Along In Today’s Music Business

Music business fundamentals

So much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over during the past decades of the […]

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