The 6 Trouble Frequencies That could Ruin Your Mix Cheat Sheet

Stop the frustration and bring clarity and separation to your mixes. You'll be surprised just how much this information will help.

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Category Archives for "Tips"

May 18, 2017

Here’s Why An Artist Shouldn’t Trust Your Online Presence To A Social Network

artist online presence

Many artists are tempted to just rely on a Facebook or Tumblr page as the main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my Social Media Promotion For Musicians book that explains why an artist’s online presence should be more than on social networks. […]

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May 11, 2017

The 3 Elements Of An Artist’s Online Promotion Strategy

Online Promotion Strategy

If you’re an artist or band it’s very easy to be overwhelmed by all the options online. That’s why you need a solid strategy to make sure you don’t spend more time than is necessary spinning your wheels, and really get the promotional value you want from your online presence. My Social Media Promotion for […]

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March 30, 2017

6 Tips To Improve Your YouTube Video Search Results

YouTube video search results

Videos on any platform can be used as an effective marketing tool, but you must observe some essential SEO, or Search Engine Optimization, techniques for that to happen. Before you go live on a video, here are 5 tips that will improve its search results: 1. Name your video something descriptive. “Untitled_bandvideo12.mov” is not descriptive […]

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March 13, 2017

The Gatekeepers In The Way Of Getting Your Music On Commercials

Music Gatekeepers infographic

More and more artists, bands and songwriters are interested in getting their music placed in a commercial, but unfortunately it’s not getting any easier. That’s because a wide array of gatekeepers stand in the way of any placement. A great article from Jordan Passman combined with the following infographic outlines just where the gatekeepers lie. […]

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How To Measure Online Audience Engagement

Measuring engagement

When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement. As you can see, Shares are the #1 most valuable engagement element, closely followed by the actual amount of time users dwell on […]

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