Category Archives for "Tips"
Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!
YouTube is capable of making people stars, and while that happens to exceptional content creators, most of them are not music artists. One of the reasons that artists don’t fall into the YouTube star category is that their general mindset is still set in the past. Here are the 4 places were artists go wrong on YouTube, […]Continue reading
Social media marketing is the lifeblood of artists and bands everywhere since, except for live performances, that’s where your audience is. The problem is that it’s easy to fall for a number of misconceptions about what it can do for you, but that soon becomes very apparent after you’ve spent some time actually doing the work […]Continue reading
Even though Facebook is catching up, YouTube engagement is still a primary concern for every artist. Information is power, and some brand new data about viewership on YouTube help to maximize its usefulness as a promotional tool. For instance, video length is one of the biggest deciding factors for engagement. Videos under one minute are […]Continue reading
If you’re trying to boost your fan base or engagement online, then you’re probably doing at least a little social media marketing whether you like it or not. The problem is that the best practices do change over time as social media and user trends evolve, so in order to get the most out of […]Continue reading
Many artists and bands will post a teaser video of their album before it’s released, or as a brief sampler afterwards. The problem is that there’s several schools of thought on how long the teaser should be. One school has it that shortest is best, since YouTube attention span is around 8 seconds. The second […]Continue reading
Facebook Live looks to be a boon to artists and bands everywhere who want to reach their Facebook fans. That said, there are some best practices in using the platform, according to Facebook’s Media Blog. Here’s what they suggest: 1. Alert friends and followers in advance about plans to broadcast live, in order to build up […]Continue reading
Social media is the lifeblood of so many artists, bands, musicians and record labels in terms of engaging and growing their fanbases. That means it’s important to stay current on the latest developments so you don’t get left behind. With that in mind, there are 3 new trends in social media that are really heating […]Continue reading
Facebook Live is about to the “next big thing” on the platform, and it seems like it will be a boon for artists and bands wanting to engage with their fans on the service. Since it’s so new, you may not be sure of exactly what Live is and what it will do. Here are […]Continue reading
If there’s one thing that we all know, it’s that the more social media platforms you’re on, the more time it will take to check and post to them. That’s why the latest social automation tools can be so valuable, as they save time and make engaging your audience so much more efficient. Take a […]Continue reading
We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply. Here’s an excerpt from the latest edition of my Music […]Continue reading