A billion streams used to be unthinkable but today it’s a lot more common than you’d think. Take YouTube for example, where there’s now more than 300 videos that have hit the billion mark. That does beg the question – how much do you make for a billion YouTube streams? Billboard took a deep dive […]
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On my latest podcast episode, I take a look back at the events in the music business and music production during 2022, including: And more! Listen to it the at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Stitcher, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
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One of the things not considered very often by artists, bands and even record labels is the affect that seasonal changes have on listening behavior. The Economist recently did a study and found that the weather conditions during this time of year, especially the Christmas season, made a decided difference on consumer music consumption. For […]
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TikTok is testing out a new horizontal full screen mode with a small group of users globally, according to TechCrunch. Users included in the test will see a “Full Screen” button appear on videos in their feed. If the button is clicked, the video then shifts into a horizontal full screen mode that fills up […]
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On my latest podcast episode: Listen to it the at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Stitcher, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
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Many musicians, artists and bands get stymied when it’s time to post YouTube videos other than those that are directly music-related. That said, there are a number of types of videos that you can easily create without the hassle of a big production. Here are 5 that you can probably make with no problem right […]
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Last year was the a big one for artists on TikTok, as a viral hit would spike Spotify streams and have labels calling with million dollar deals if the act was unsigned. This year the industry has soured on the platform as increasing it looks like the TikTok music era will be much different moving […]
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On my latest podcast episode: Hit songwriter Sam Hollander talks about sticking it out despite many years of failures, his collaboration technique, reading the body language of your co-writers, writing for different genres, his work in television, his new book, and much more. Spotify’s enormous list of songs that have reached a billion streams or […]
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There are some indications that streaming numbers may be leveling off, but that doesn’t mean that sector of the business isn’t growing. In fact, Luminate (who used to be called Nielsen Music) found that streams hit the one trillion (that’s with a T) last year. And this was in the U.S. alone with still a […]
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If you’re an artist then you’re probably on at least 3 or 4 social platforms, but it’s sometimes difficult to understand if you’re actually getting any traction or not. That’s why you should be looking at what social managers call Key Performance Indicators (KPIs for short) on each one. It’s a quick way to tell […]
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There was a time when if a music superstar had a hit, everyone heard it, knew its name, or was at least aware of the artist. This occurred not only in the United States but around the world as well. I can remember walking down the streets in Paris and Bangkok and hearing the same […]
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The world revolves around online images but you can’t just slap one up on a website and expect everything to be good. Ideally the image must be prepped in order to get the maximum SEO juice and to keep you site loading fast. Here are some tips from Three Sixtee Digital about prepping your images […]
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On my latest podcast episode: Engineer Lenise Bent talks about getting her start as an assistant at Village Recorders, working on Steely Dan’s Aja album, being chief engineer for producer Mike Chapman, getting sick from the intense work schedule, starting back at the bottom in post, and much more. Despite reports about its demise, Metal […]
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To all my friends and readers, I wish you a happy holiday. I truly appreciate your support and I am humbled and honored that you take the time out of your busy day to read my musings. It’s a good day to take some time off, relax, eat a nice meal, have a cocktail (or five), […]
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On my latest podcast episode: Master publicist Ramon Hervey spoke about promoting the great Motown acts, managing Little Richard, working with Mohammed Ali, what it takes to be successful in the entertainment business, dealing with celebrity egos, and much more. Why you can’t trust social networks for your only online presence Very Low Frequencies (VLFs) […]
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