Music 3.0 Music Industry Blog - Page 3 of 31 - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Indie Labels Now Make Up 38% Of The Music Business

WIN indie labels

If you thought that there are only three major labels working in the music industry today, then you’re wrong. A new study has found that indie labels generated more than $6 billion last year, which is good enough for 38% of the market, making them essentially a fourth major label. The study came from Worldwide […]

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The Top 10 Merch Items With The Highest Profit Margin

merch

Performing live is only one ingredient of the recipe for artist or band to make money. Merchandise (other terms include swag or merch) is a significant component in supplementing your income. It’s always been an important portion of the income of an artist, but until recently was considered just an ancillary revenue stream. Today it’s […]

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Artist Visits To Streaming Services Show Why Radio Feels Old

Radio old

If ever there was a sign that radio is a promotional thing of the past when it comes to breaking a record, Pink recently visited every Spotify office and Apple Music headquarters in order to muster support for her latest release. This seems to be a growing trend, where artists are ignoring terrestrial radio in […]

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October 31, 2017

Austrian Audio Founders On My Latest Inner Circle Podcast

Austrian Audio

Recently Harman International decided to close its AKG Vienna operation, which was a real shame after 70 years of being an industry leader in microphone and headphone technology (I bet you have at least 1 AKG product in your audio toolbox). Usually a closure like that means that a lot of good people and industrial […]

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Sony Music Pledges Money To Save London Music Venues

Marquee Club London

Music venues all over the world have been having a tough go of it for a while now, as gentrification of neighborhoods has brought much higher rents, increased taxes and insurance requirements, and new noise control laws. London has been particularly hard hit, losing 35 percent of its grassroots music venues between 2007 and 2015, when […]

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October 27, 2017

Young Music Consumers Still Buy Music

Young music consumers

By now we’ve been conditioned to the fact that most music consumers, especially the youngest ones, have totally converted to streaming and wouldn’t even think of purchasing a download or CD. If you believe that then you’re wrong. A new report from the IFPI entitled Music Consumer Report 2017 outlines how people around the world […]

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8 Scenarios When You Might Need A Record Label

Record Labels

This blog is mostly about getting along in the new music world without a record label, but there does come a time when having a label is worth considering if you want to jump to the next level as an artist. Record labels are not intrinsically bad, it’s just that you have to weigh the […]

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Can The Billboard Charts Be Valid Without Including YouTube?

Billboard Hot 100 chart

Determining the position of a song or album on the Billboard charts used to be so easy when it was based strictly on sales, but not anymore. Those days are now long gone as music is consumed on a dizzying array of platforms with sales playing less and less of a factor. To its credit, […]

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October 24, 2017

The Recording Academy’s Government Relations Officer Daryl Friedman On My Latest Inner Circle Podcast

Daryl Friedman

My guest today is Daryl Friedman, who’s the chief government and member relations officer for the Recording Academy. Daryl joined the Recording Academy in 1997 and established the organization’s Washington, D.C., office, where he created The Academy’s GRAMMYs on the Hill initiatives. . There are some major copyright and royalty issues facing artists and songwriters […]

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Warner Music Owner Takes Control Of Deezer

Deezer

Even though Deezer has been available in North America for well over a year, not that many consumers are familiar with the streaming service. In France, where the service is based, Deezer is Spotify’s main competition with almost 50% of the market share. Now comes word that financier Len Blavatnk’s Access Industries has taken control […]

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October 20, 2017

Show.co Releases Pre-Save Me Tool To Encourage Fans To Pre-Save Upcoming Releases

Show.co Pre-Save

One of the things that has vexed artists and labels in the digital age is how to excite a fanbase before a song or album is released. Sure, you can promote it, but our digital attention span is pretty limited so any pre-release promotion can fall by the wayside before the release actually happens. Show.co, […]

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Let’s Improve The Press Section Of Your Website

Artist Website Press Section

It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]

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RIAA Goes After A Long List Of Music Piracy Sites

music piracy

Music piracy isn’t what it once was, but it’s still alive and well and the RIAA is trying to do something about it. In a letter to Elizabeth Kendall, the acting assistant U.S. Trade Representative for Innovation and Intellectual Property, the industry organization outlined  a number of “notorious” platforms that it claims infringes on its member’s IP. These are […]

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October 17, 2017

TV Composer Rich Tozzoli On My Latest Inner Circle Podcast

Rich Tozzoli

My guest on my latest podcast is television composer and author Rich Tozzoli. Rich has written an incredible 16,000 music cues that have been used on more than 10,000 cue sheets on 714 television series! Rich is not only a great composer but he’s also a talented engineer as well, and the author of several […]

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October 16, 2017

Avenged Sevenfold Lawsuit Could Change Label Contracts Forever

Avenged Sevenfold

It doesn’t matter whether you know who Avenged Sevenfold is or not, the Huntington Beach, CA metal band is attempting something pretty rare in the music business that could end up changing how record label contracts are forever written. The band is challenging what’s known as the “7 year rule” that labels have employed in […]

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