Tag Archives for " A&R "
It wasn’t that long ago that A&R execs at record labels were scouring the online platforms, looking for acts with the high view numbers, page visits or Likes. All that’s changed as artists and their webmasters became more sophisticated in gaming the system by using bots or fake users to drive up their numbers. Today you can easily purchase big numbers of views or likes for a relatively small amount of money, but does that actually help you get that elusive record deal?
A&R departments are well aware of how it all works these days so as much as they want to see them, they’re wary of those big numbers. If that’s the case, what metric do they use then? Believe it or not, A&R execs are pretty much back to the way they did it in the pre-Internet days. They look for things like:
1. Do you actually draw an audience when you play a gig?
2 .Do you connect with an audience in a live show as well as you do in an edited video?
3. Are you charming and memorable in off-the-cuff interviews and interactions?
4. Do you actually sound good live?
If there’s a “yes” to all the above, then A&R will go online and look at the the artist’s online presence. If you have millions of views, for instance, even if some of those views are bought, chances are that there’s still a buzz happening and the label will take notice. Have lots of likes, shares and followers across a number of platforms, then that’s going to confirm that there’s a lot more going on than meets the eye.
Your online presence is important and it’s absolutely necessary, but it’s not the only thing when it comes to getting the music industry to notice you. A record deal can come from a massive online presence, but more and more it’s what’s on stage that counts.
Here’s the Music Industry News Roundup for the week of November 4rth, 2016. We’re coming to the end of the year, and as a result, starting to see a number of year-end stories. And it looks like the piracy argument will never die. Check it out.
YouTube Red is a bomb. It only managed to sign up 1.5 million subscribers in its first year, a pitifully small number.
On the other hand, Apple Music is coming on strong. Mostly because its users have more disposable income and trust the iOS environment.
The rumor is that Apple Music will soon be cheaper. Inside sources say that it will decrease to $8 a month by the holiday season.
Do A&R people follow online metrics of artists? Not as much as you might think, it turns out. When it comes right down to it, a real show with a real audience is a much better indicator of how good you are than an edited video.
Make way for the new hybrid record labels. Irving Azoff started the trend on the high end, but now there are indie labels attempting to do the same thing and build a label around today’s technology and mindset.
Pirated CDs are showing up on Amazon. The industry brings the pirated music issue up again, but the fact of the matter is that streaming has won, and this is a drop in the bucket revenue-wise.
Speaking of piracy, Facebook has banned several music sharing groups. That’s such an easy thing to do. Piracy may not be that big of a deal these days, but it’s still best to cut it off when you can.
YouTube makes a deal with GEMA. Good news for artists, labels and songwriters to get paid for their video views in Germany.
There’s a reason why tech companies are importing music execs. They just don’t know how to deal with artists and creatives, it seems. Whether this idea will work is yet to be seen.
The highest paid women artists – Forbes knows. And it’s exactly who expect them to be, but the amount they made last year is still staggering.
And finally, for the first time in long time, NPR has seen a large ratings increase. Politics may have something to do with it, but the state of radio in general is deteriorating as streaming takes over and the ad revenue dries up.
That’s the News Roundup of what went on in the music industry last week. Let’s see what next week brings.