Tag Archives for " book excerpt "
March 29, 2024
- in Tips by Bobby Owsinski
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9 Rules For Success In Today’s Music business
I’ve posted this before but it seems appropriate to pull it out once more, since most young musicians today seem to be floundering in a sea of uncertainty. We’ve gone through a mighty change in the music business over the last decade or so, and it keeps on morphing and evolving every day. Since these […]
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February 28, 2019
- in Tips by Bobby Owsinski
9 New Rules For Success In Today’s Music business
We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply. Here’s an excerpt from the latest edition of my Music […]
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December 14, 2017
- in Tips by Bobby Owsinski
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8 Steps To Developing Your Brand
While the music that you make creates the first part of your brand, what’s usually overlooked by bands and artists is the second part, which is your image. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians guidebook that provides 8 steps to take to develop that part of your […]
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October 5, 2017
- in Tips by Bobby Owsinski
For Online Success, Remember The Theory of 22
Last week I discussed in a post about how social media is really only word-of-mouth. That’s important to remember because word-of-mouth is really the most important kind of advertising available to us, but it has both on a positive and negative side. That brings us to something outlined in my Social Media Promotion For Musicians […]
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July 27, 2017
- in Commentary , Tips by Bobby Owsinski
The New Song Release Schedule Explained
Our current Music 4.0 world requires new thinking regarding song releases. Here’s an excerpt from my Music 4.1 Internet Music Guidebook that outlines the new release schedule and it’s benefits. “If we go back to the ’50s, vinyl singles had a notoriously fast manufacturing turnaround time, despite the labor-intensive process required to make a vinyl […]
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June 29, 2017
- in Tips by Bobby Owsinski
3 Steps To Creating An Online Contest
One of the great things for an artist about being online is that there are so many options for promotion. A great one is launching a contest. Here’s an excerpt from my Social Media Promotion For Musicians book that outlines general contest basics. “Artists, bands and musicians are always looking for ways to increase their fan engagement […]
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June 1, 2017
- in Tips by Bobby Owsinski
Does Your Website Contain A Gig Magnet?
If you’re an artist or band, hopefully you have a website. If you do, you’re probably wondering if it actually helps you to get gigs. By itself, a good artist website can be an excellent introduction to any promoters checking you out, but there’s one section that’s more important than all others that’s usually overlooked […]
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May 18, 2017
- in Tips by Bobby Owsinski
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Here’s Why An Artist Shouldn’t Trust Your Online Presence To A Social Network
Many artists are tempted to just rely on a Facebook or Tumblr page as the main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my Social Media Promotion For Musicians book that explains why an artist’s online presence should be more than on social networks. […]
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May 11, 2017
- in Tips by Bobby Owsinski
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The 3 Elements Of An Artist’s Online Promotion Strategy
If you’re an artist or band it’s very easy to be overwhelmed by all the options online. That’s why you need a solid strategy to make sure you don’t spend more time than is necessary spinning your wheels, and really get the promotional value you want from your online presence. My Social Media Promotion for […]
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March 9, 2017
- in Tips by Bobby Owsinski
5 Tips For Building Your Email List
Your email list is one of the most powerful online tools that an artist can have, but how do you build one if you’re just starting out or you’ve neglected it for too long? Here are 5 tips from my Social Media Promotion For Musicians book that provide an easy roadmap to a larger list. “Just […]
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December 22, 2016
- in Book Excerpt , Tips by Bobby Owsinski
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Recognizing Your Two Types Of Fans
Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most artists never bother to differentiate between the two and therefore don’t grow their fan base as quickly because they tend to cater to the wrong group. In this excerpt from the latest edition of my Music 4.1: […]
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November 10, 2016
- in Book Excerpt , Tips by Bobby Owsinski
Understanding Your Fanbase
Your place in our current music world is totally dependent upon the development, care, and feeding of your fanbase, and this excerpt from my Music 4.1 Internet Music Guidebook will help you better understand your audience so you can grow it. First of all, understand that your core fans or “tribe” is only a piece of […]
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September 22, 2016
- in Book Excerpt , Tips by Bobby Owsinski
5 Tips To Get Music Bloggers To Write About Your Music
It used to be that just one good review in a magazine could sell loads of albums. Even a bad review could be really good for business if it was in a publication like Rolling Stone. That’s all changed since magazine reviews have become pretty irrelevant as the music world has moved online. Now its the […]
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September 15, 2016
- in Book Excerpt , Tips by Bobby Owsinski
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5 Tips For Building Your Email List
Your email list is one of the most powerful online tools that an artist can have, but how do you build one if you’re just starting out or you’ve neglected it for too long? Here are 5 tips from my Social Media Promotion For Musicians book that provide an easy roadmap to a larger list. “Just […]
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June 20, 2016
- in Book Excerpt , Music Publishing by Bobby Owsinski
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The Different Sources Of Publishing Royalties
Regardless of the era, the songwriter and publisher have made money, and continue to make money in three primary ways: 1. Mechanical royalties are paid whenever a song is digitally downloaded, a song is streamed from an on-demand service, or a physical CD or vinyl record is sold. 2. A performance royalty is paid whenever […]
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