Tag Archives for " book excerpt "

May 18, 2017

Here’s Why An Artist Shouldn’t Trust Your Online Presence To A Social Network

artist online presence

Many artists are tempted to just rely on a Facebook or Tumblr page as the main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my Social Media Promotion For Musicians book that explains why an artist’s online presence should be more than on social networks. […]

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May 11, 2017

The 3 Elements Of An Artist’s Online Promotion Strategy

Online Promotion Strategy

If you’re an artist or band it’s very easy to be overwhelmed by all the options online. That’s why you need a solid strategy to make sure you don’t spend more time than is necessary spinning your wheels, and really get the promotional value you want from your online presence. My Social Media Promotion for […]

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November 10, 2016

Understanding Your Fanbase

Understanding Your Fanbase

Your place in our current music world is totally dependent upon the development, care, and feeding of your fanbase, and this excerpt from my Music 4.1 Internet Music Guidebook will help you better understand your audience so you can grow it. First of all, understand that your core fans or “tribe” is only a piece of […]

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September 22, 2016

5 Tips To Get Music Bloggers To Write About Your Music

music bloggers

It used to be that just one good review in a magazine could sell loads of albums. Even a bad review could be really good for business if it was in a publication like Rolling Stone. That’s all changed since magazine reviews have become pretty irrelevant as the music world has moved online. Now its the […]

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September 15, 2016

5 Tips For Building Your Email List

email list

Your email list is one of the most powerful online tools that an artist can have, but how do you build one if you’re just starting out or you’ve neglected it for too long? Here are 5 tips from my Social Media Promotion For Musicians book that provide an easy roadmap to a larger list. “Just […]

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The Different Sources Of Publishing Royalties

Music Publishing

Regardless of the era, the songwriter and publisher have made money, and continue to make money in three primary ways: 1. Mechanical royalties are paid whenever a song is digitally downloaded, a song is streamed from an on-demand service, or a physical CD or vinyl record is sold. 2. A performance royalty is paid whenever […]

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A Streaming Music Royalty Primer

Music 4.1 cover

Streaming music royalty rates are such a morass of different percentages and possibilities that few people on the planet totally understand everything, and the ones who do are attorneys working in that narrow end of the music business. Even label and publishing execs who have been in the business for 20 or more years can […]

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April 7, 2016

9 New Rules For Success In Today’s Music business

Success in the music business

We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply. Here’s an excerpt from the latest edition of my Music […]

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