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The Super Bowl is one of the most viewed events in the world, and the coveted halftime performance is what many A list artists dream of. But does an artist get much of a visibility bounce as a result? When it comes to videos on YouTube, yes they do, although some get a bigger one than others.
According to YouTube and as seen on the chart on the right, every halftime artist of the past 4 years received a substantial bounce in YouTube channel subscribers in the 7 days after their performance, with the reunited Destiny’s Child getting by far the greatest at 427% in 2013.
And channel subscribers aren’t the only thing that sees an increase. Halftime performers also see a rise in video views, although that number isn’t quite as high as the one for channel subscribers.
There are other factors at work though. It’s thought that Coldplay got a big bump last year because it had a recently released album and the band was touring, so their pre-Super Bowl exposure was already high.
The real test is yesterday’s Lady Gaga performance though. Even though her recent album Joanne debuted at #1 on the Billboard charts, it hasn’t had nearly the success as Gaga’s previous releases. It looks like she’ll get a huge halftime bounce (she had more viewers than the game itself!) and she’s already announced a new tour. It’s hard to pass up than kind of visibility.