Tag Archives for " Facebook Live "
If your audience is composed of millennials, then it’s time to start using Facebook Live, according to a new report by UBS. The company surveyed 2,000 U.S. consumers aged 13 and up on social media usage as well as video consumption and found that Facebook’s relatively new service is the go-to service for that age group, followed closely by YouTube and Snapchat Live Stories, according to an article in Investors Business Daily.
When it came to social platforms, Facebook, YouTube, Pinterest, Twitter, LinkedIn and Snapchat had the highest monthly average users, which continues to fly in the face of reports that Facebook is no longer popular with millennials. That said, Facebook’s popularity was boosted by its Instagram media-sharing service and WhatsApp messaging service, in addition to a pure Facebook presence.
69% of monthly Facebook users return daily, mostly because the platform is becoming much more than social interaction. Facebook is now a hub for news, events and content with a wide reach that the majority of people use in their daily lives, which differentiates it from all other social platforms.
Although Facebook Live is hugely popular to millennials, the company still is at a loss for how to monetize the content, much to the chagrin of content creators. The company has been testing a “buy button” on its News Feed posts for two years, which lets users purchase items without leaving the platform. “The majority of respondents who are Facebook users have not heard of the buy button (58%), while nearly half of Twitter users (45%) stated the same,” UBS said however. Twitter and Pinterest have also been testing buy buttons.
Once again, when it comes to social media, it’s important to go where your audience is. If its the 13 to 24 age group, then it’s wise to be on Facebook Live. The idea is that, as of now, you’ll be using it as a promotional tool instead of expecting to make money from it.
Facebook Live looks to be a boon to artists and bands everywhere who want to reach their Facebook fans. That said, there are some best practices in using the platform, according to Facebook’s Media Blog. Here’s what they suggest:
1. Alert friends and followers in advance about plans to broadcast live, in order to build up anticipation.
2. Ensure that you have a fast enough connection to broadcast live video, preferably WiFi or 4G. Be aware that the “Go Live” button will be grayed out if the signal is not strong enough to support Facebook Live.
3. Post a description of what you are about to share before going live.
4. Ask friends and followers to sign up for notifications so that they are aware of your Facebook Live offerings.
5. Respond to comments by saying hello and mentioning the names of users who comment.
6. Stay live for longer time periods: Facebook recommends at least 10 minutes, and the feature supports broadcasts up to 90 minutes.
There are plenty of live video platforms out there, and you may be successfully using some of them already. That’s fine if you’re sure you’re reaching your fans, but keep in the mind that Facebook has more users outside the United States than in. If you want to reach those fans, consider using Facebook Live.
Facebook Live is about to the “next big thing” on the platform, and it seems like it will be a boon for artists and bands wanting to engage with their fans on the service.
Since it’s so new, you may not be sure of exactly what Live is and what it will do. Here are some facts about the service from the FB Live page.
Just like natively uploaded videos, Live videos will rank higher in news feeds and more of your followers will see it, so it’s a very useful tool for engagement.
Where once we lived in a world of pre-recorded video, that’s changing rapidly as millennials increasingly show how much they love live streaming.
For instance, Periscope has posted more than 100 million broadcasts since its debut in March of 2015, and Snapchat Live Stories has as many as 100 million users per day, which has lead Facebook into the same space with Facebook Live.
And Facebook Live has been successful in just a short time, with some creators pulling in over 100,000 viewers per broadcast.
All this has lead Google to decide that perhaps it’s a good idea to enter this side of the online video business, and as a result, you’ll be seeing its new stand-alone app called YouTube Connect in the coming months.
The service is said to have chat and tagging features built in, as well as a newsfeed that displays videos from friends and brands that the user has subscribed to.
YouTube is beginning to feel the pressure from Facebook when it comes to short form video, and Connect is its way for trying to get back in the game.
Too little too late? Users are fickle, but they usually go where their friends are, so don’t be surprised if many don’t even sample a new offering, even from market leader (for now) YouTube, at least until the next update of their favorite platform upsets them.