Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Tag Archives for " Facebook "

Facebook Acquires Source3 To Take Another Step Towards Music

Source3 acquired by Facebook

Music hasn’t been a huge priority on the Facebook platform until now, but there’s a lot going on behind the scenes to make you think that it will be in the future. The latest move in that direction involves Facebook acquiring rights management startup Source3, which specializes in analyzing branded intellectual property in user-generated content. But […]

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10 Fundamentals For Getting Along In Today’s Music Business

Music business fundamentals

So much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over during the past decades of the […]

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Music Industry News Roundup For The Week Of 5/26/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on May 26th, 2017. There’s a lot of social media news this week, but some on Pandora too (and it’s not too good). Let’s get into it. Pandora is suffering from “fake listener syndrome.” Two-thirds of its listeners do so at home, and they’re frequently not even in […]

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May 18, 2017

Here’s Why An Artist Shouldn’t Trust Your Online Presence To A Social Network

artist online presence

Many artists are tempted to just rely on a Facebook or Tumblr page as the main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my Social Media Promotion For Musicians book that explains why an artist’s online presence should be more than on social networks. […]

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Music Industry News Roundup For The Week Of 4/21/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on April 21st, 2017. Spotify was much in the news this week, but there were a lot of other significant news stories as well. Let’s get into it. Is the end of the free streaming tier near? It might be coming soon, especially if the music industry […]

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Music Industry News Roundup For The Week Of 3/17/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of March 17th, 2017. There’s lots of interesting speculation on new services, and not a mention of Spotify for once. Let’s get into it. Facebook trying to solve “social music.” No one else has cracked it, but the company is taking music very seriously. Will AI and chatbots […]

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Music Industry News Roundup For The Week Of 3/3/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of March 3rd, 2017. A lot went down this week in a few related areas. Let’s get into it. Good news – recorded music grew by 7% last year. It’s actually up $1.1 billion over last year, which is a heck of a good year of growth. Indie […]

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Music Industry News Roundup For The Week Of 2/17/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of February 17th, 2017. A lot went on in the streaming world, although nothing that you’d classify as major.. Let’s get into it. Spotify just signed a big new lease in NYC and plans to add 1,000 jobs. The is a curious move given recent rumors about its […]

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Spotify May Now Be Looking For A Buyer

Spotify looking for a buyer

It looked like Spotify’s strategy was to go public this year, but recent announcements have pretty much put that aside. The IPO (Initial Public Offering) market has changed recently, and tech companies can no longer be assured of the big paydays of just a few years ago. As a result it looks like the company’s new plan is […]

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