Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

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Music Industry News Roundup For The Week Of 2/3/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of February 3rd, 2017. This has been a big week for social media changes, but there are still some interesting record label-related developments. Let’s get into it. Sony earned $1.2 billion from streaming last year. It still made more from physical sales, but not by much. Streaming is changing […]

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Music Industry News Roundup For The Week Of 1/20/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of January 20th, 2017. We’re back in the swing of things as everyone hits the ground running in the new year. Here are some of the news highlights for the week. There’s speculation that Sony Japan is tiring of the entertainment business and might now want to sell […]

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Facebook To Start Running Mid-Video Ads

Facebook mid-video ads

Content creators have been complaining about the fact that there’s no way to monetize their content on Facebook the way you can on YouTube. Those days look to be coming to an end, however, as industry insiders now say that Facebook will start testing mid-video ads soon. As with YouTube, the revenue from the ads will be […]

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Music Industry News Roundup For The Week Of 1/6/17

Music Industry News Roundup

Happy New Year, and here’s the first Music Industry News Roundup of the year for the week of January 6th, 2017. We’re just coming off a major holiday and things are slowly ramping back up. Let’s see what happened. The Blackstone Group acquires SESAC. Just think about that for a second. A big investment group now owns a […]

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Facebook Looking For An In-House Composer

It looks like you can expect a lot more from Facebook in 2017 in more ways than one. The company is advertising for an in-house composer to add to its in-house sound design team. According to the advert: The in-house Music Composer role requires 10+ years of professional experience in the music industry, plus experience […]

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Music Industry News Roundup For The Week Of 12/23/16

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of December 23rd, 2016. Surprisingly enough, there’s a lot of music business-related and social news this week, despite the Holiday season. iHeart Radio is in big financial trouble. Radio is dying in general, and a few years ago when the hedge funds bought in they didn’t realize that […]

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Music Industry News Roundup For The Week Of 11/11/16

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of November 11th, 2016. The news was rather slow this week, probably due to the election. That said, there’s still plenty of news, especially on the record label front. Let’s get into it. Universal Music’s streaming revenue has topped $1 billion this year already. And streaming is just getting […]

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How Fan’s Video Copies Sold Adele’s “Hello”

Hello video copies

We all know how powerful video can be when it comes to having a hit, but a recent analysis of Adele’s “Hello” by Pexeso really drives the point home that video copies play a huge part in fan awareness. The site tracked the hit song over a period of 101 days, starting on its October 22nd release […]

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How Video Views On Various Platforms Are Counted

video views

Video views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem […]

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September 30, 2016

Industry News Roundup For The Week Of 9/30/16

Music Industry News Roundup

Here’s the music industry news roundup from the week of Sept 30th, 2016. There’s a wide range of topics this week that run the gamut from album sales to social networks to acquisitions to bankruptcy, so let’s get to it. Adele gets her second Diamond album in the US. Her album 25 just went past the 10 […]

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September 29, 2016

Study Says To Use Facebook Live If You Want To Reach Millennials

facebook live millennials

If your audience is composed of millennials, then it’s time to start using Facebook Live, according to a new report by UBS. The company surveyed 2,000 U.S. consumers aged 13 and up on social media usage as well as video consumption and found that Facebook’s relatively new service is the go-to service for that age group, followed […]

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September 23, 2016

Music Industry News Roundup For The Week Of 9/23/16

Music Industry News Roundup

Here’s the music industry news roundup from the week of Sept 23rd, 2016. Streaming in the news again, but what else is new. It at the heart of the music industry’s evolution right now Will “flexible pricing” be in our streaming future? Don’t be surprised to see cheaper pricing tiers at all of the services, not that […]

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