Tag Archives for " hashtags "
According to Nielsen Research, if you want want to reach music lovers, Instagram is one of the best platforms to use for promotion. Why? Well first of all, Instagram users are huge music fans, and spend 42% more money on music and listen 30% more than the general population. In fact, the typical Instagram user spends a surprising $269 per year on music, which is about twice as much as the average music fan that subscribes to a streaming service. That’s what makes Instagram promotion so valuable.
Hashtags are an essential part of Instagram marketing and promotion, so it’s important that you’re familiar with how they work on the platform. Contrary to all other networks, on Instagram, the more hashtags you use, the better. That’s because hashtags are the primary way you build a community on the platform. Believe it or not, between 7 and 11 hashtags get the most engagement, according to most studies.
That said, make sure you do some research as to which hashtags you’ll use. Hyper-focused hashtags will put your images in front of a more interested audience. That means that you should use hashtags relevant to music, and to your music and brand in particular.
The best hashtags for getting new followers are:
#tbt (Throwback Thursday)
Finally, don’t forget to include a custom hashtag of you or your band, if your following is large enough, and consistently use it on all your posts.
Hashtags constantly change in popularity depending upon the current trends, so make sure you do regularly searches just to be sure that you’re using the best ones for your posts so that your Instagram promotion remains viable.
You can read more from Social Media Promotion For Musicians and my other books on the excerpt section of bobbyowsinski.com or Lynda.com.
Social media constantly evolves along with how we use it, especially for promotion. That means that the way something was used a few years ago might be different today, and that’s certainly the case with hashtags. Here are a few hashtag do’s and don’ts as they apply to promotional use today.
Do: Use hashtags on Twitter, Instagram and Vine. These networks are built for hashtags and postings and users depend on them, especially when it comes to search.
Don’t: Use them on Facebook. Most users don’t like them in this context, and they can actually do more harm than good.
Do: Choose your hashtags carefully. Just because you create one doesn’t mean that anyone will use it. If it’s not relevant to you, your music, or your brand, it’s probably not worth using.
Don’t: Over-emphasize your brand name. Not everything has to be about your brand, music, etc.
Do: Use them in your marketing materials. If you have strong hashtags associated with your brand, be sure to include them in all your marketing materials.
Don’t: Include them past their useful time. Many hashtags don’t age well, so be prepared to change them as needed.
Do: Expect them to spark online conversation. That’s what they’re there for, to improve engagement, then be able to track it.
Don’t: Expect them to do all the work. Without great content, hashtags are useless.
Do: Use the right amount in your post. 1 or 2 on Twitter and 11 (yes, that’s right) on Instagram.
Don’t: Use numbers alone or punctuation within a hashtag. A combination of numbers and letters are okay, but numbers by themselves don’t work.
Do: Check for trends or alternatives. Hashtagify.me is a good choice.
It’s been proven that hashtags work, with posts with the correct number and kinds of tags getting up to 5 times the engagement of one without. Use them and use them well.