Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

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Music Industry News Roundup For The Week Of 5/26/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on May 26th, 2017. There’s a lot of social media news this week, but some on Pandora too (and it’s not too good). Let’s get into it. Pandora is suffering from “fake listener syndrome.” Two-thirds of its listeners do so at home, and they’re frequently not even in […]

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Music Industry News Roundup For The Week Of 2/24/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of February 24th, 2017. It was a rather quiet week, but still lots to talk about. Let’s get into it. This may be the last easy year for streaming music. It needs new innovations and pricing if it wants to grow. Users are leaving Snapchat for Instagram. It […]

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Music Industry News Roundup For The Week Of 2/3/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of February 3rd, 2017. This has been a big week for social media changes, but there are still some interesting record label-related developments. Let’s get into it. Sony earned $1.2 billion from streaming last year. It still made more from physical sales, but not by much. Streaming is changing […]

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Music Industry News Roundup For The Week Of 1/13/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of January 13th, 2017. Everyone is back from holiday vacation and the year is starting to get busy. Let’s see what’s in the news. Pandora lays off 7% of its workforce. Things are getting tough in streaming land as the company tries to overcome a cash crunch. Deezer’s […]

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If You Want To Reach Music Fans, Go To Instagram

Instagram logo

Nielsen has just completed a study analyzing the habits and lifestyles of U.S. music listeners on Instagram, and the results show that if you want want to reach music lovers, that’s one of the best platforms to use for promotion. What was determined? First of all, Instagram users are huge music fans, and show it with their […]

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How Video Views On Various Platforms Are Counted

video views

Video views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem […]

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April 15, 2016

Keep Your Eye On These Next 3 Social Trends

3 Social Media Trends

Social media is the lifeblood of so many artists, bands, musicians and record labels in terms of engaging and growing their fanbases. That means it’s important to stay current on the latest developments so you don’t get left behind. With that in mind, there are 3 new trends in social media that are really heating […]

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March 23, 2016

Twitter Can’t Get Young Users

Twitter not for Gen Z

If you’re an artist or in a band then you’re probably on social media to reach your existing fans and to expand your fanbase. There’s a problem though, in that it’s getting a lot harder to do that, especially with the biggest social platforms available. This is especially evident with Twitter, which still has 320 […]

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