Tag Archives for " Instagram "
Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!
It’s been proven over and over that Instagram has a huge music audience, and if the platform is a part of your social toolkit, then you’ll want to know about a few recent changes. Instagram has incorporated several new metrics, and a number of them are essential to gauging your success on the service, and […]Continue reading
There are many more places to upload videos besides YouTube these days, so that means that social media in general holds more power than ever for fan engagement. The real question is, what is the ideal video length to get the most fan engagement? Not surprisingly, it’s different for each platform. Hubspot did a study […]Continue reading
Here’s the Music Industry News Roundup for the week ending on May 26th, 2017. There’s a lot of social media news this week, but some on Pandora too (and it’s not too good). Let’s get into it. Pandora is suffering from “fake listener syndrome.” Two-thirds of its listeners do so at home, and they’re frequently not even in […]Continue reading
According to Nielsen Research, if you want want to reach music lovers, Instagram is one of the best platforms to use for promotion. Why? Well first of all, Instagram users are huge music fans, and spend 42% more money on music and listen 30% more than the general population. In fact, the typical Instagram user spends […]Continue reading
Instagram can be one of the best social media marketing tools available to an artist or band, providing that your audience is there. Here are a 7 best practices to follow in order to build an Instagram community. 1. First of all, your profile picture and description are important. Make sure to include a profile picture that […]Continue reading
Here’s the Music Industry News Roundup for the week of February 24th, 2017. It was a rather quiet week, but still lots to talk about. Let’s get into it. This may be the last easy year for streaming music. It needs new innovations and pricing if it wants to grow. Users are leaving Snapchat for Instagram. It […]Continue reading
Facebook may be the largest social network by far, but it appears to be suffering from a severe case of user fatigue in the United States. A recent study found that the satisfaction level of the platform has decreased across all age groups, with ages 35 to 44 decreasing the most. Much of this has been […]Continue reading
Here’s the Music Industry News Roundup for the week of February 3rd, 2017. This has been a big week for social media changes, but there are still some interesting record label-related developments. Let’s get into it. Sony earned $1.2 billion from streaming last year. It still made more from physical sales, but not by much. Streaming is changing […]Continue reading
Here’s the Music Industry News Roundup for the week of January 13th, 2017. Everyone is back from holiday vacation and the year is starting to get busy. Let’s see what’s in the news. Pandora lays off 7% of its workforce. Things are getting tough in streaming land as the company tries to overcome a cash crunch. Deezer’s […]Continue reading
Nielsen has just completed a study analyzing the habits and lifestyles of U.S. music listeners on Instagram, and the results show that if you want want to reach music lovers, that’s one of the best platforms to use for promotion. What was determined? First of all, Instagram users are huge music fans, and show it with their […]Continue reading
Video views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem […]Continue reading
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. Hubspot took a look and came up with the best […]Continue reading
Social media is the lifeblood of so many artists, bands, musicians and record labels in terms of engaging and growing their fanbases. That means it’s important to stay current on the latest developments so you don’t get left behind. With that in mind, there are 3 new trends in social media that are really heating […]Continue reading
If you’re an artist or in a band then you’re probably on social media to reach your existing fans and to expand your fanbase. There’s a problem though, in that it’s getting a lot harder to do that, especially with the biggest social platforms available. This is especially evident with Twitter, which still has 320 […]Continue reading