Tag Archives for " Katy Perry "

September 26, 2016

Apple Music At 17 Million Subscribers After 70 Exclusives

apple music exclusivesRecord labels hate giving exclusives to streaming services, but they appear to be working when it comes to signing up new paid subscribers. During Apple’s latest product rollout, CEO Tim Cook mentioned that Apple Music was now at 17 million subscribers thanks to over 70 exclusives with artist like Taylor Swift, Frank Ocean and Drake. The service now appears to be growing at just under a million per month.

While exclusives are great for the streaming networks, the rest of the music industry isn’t so sure of the benefits. For one thing, there’s a belief that they cause confusion in the marketplace. What happens is that a listener can readily find the new release from a hit artist on one streaming site, but then gets frustrated when she can’t find it on another. Many consumers apparently don’t care or pay attention to the “exclusive” factor, it seems.

For an artist, exclusives are a mixed bag. They make get a modest cash advance for the privilege, but the big carrot is the promotion that goes along with it, especially with Apple Music. That means not only online hype but traditional promotion on billboards, print and television as well.

A big problem that’s only just raising its head is retaliation from other streaming services over an exclusive. Katy Perry is said to have been deleted from all Spotify playlists and refused promotion over her exclusive with Apple Music, which caused her latest single to fall completely off the radar.

As a result, major labels are said to be putting a hold on the practice of offering exclusives from now on, choosing to take their chances with traditional label promotion instead.

Exclusives may become a thing of the past, but for about a year, they were the hottest thing in music industry and streaming music.

Music Industry News Roundup For The Week Of 9/9/16

Music Industry News Roundup Here’s the music industry news roundup from the week of Sept 2nd, 2016. Lots of big news this week so lets get into it.

Apple Music now over 17 million subscribers. It still trails Spotify by a lot, but that service has a 5 year head start. The future still looks bright in Apple-land.

Pandora about to offer new low cost service. But it won’t be this week like every thought. The $5 service would make a huge difference to many consumers, but the major labels have to sign off first.

You’ll never guess who had the first exclusive 15 years ago. Believe it or not, it was The Beatles with their Anthology 1 release and it was really effective.

YouTube Red looks like it’s actually beginning to be used. It looks like the service has already turned 3% of users into paid subscribers, which doesn’t sound like much but is a big deal.

Here’s a new one. YouTube demonetization. You better play nice or YouTube is going to penalize you; and this can happen even if you’re one of the platform best performers.

Drake racks up insane listener numbers during the summer. Drake has been the king of Spotify, and he has some wild numbers to back it up. If this is what we have to look forward to in the future, then the music industry should be okay.

If you’re a superstar, you’ll like these “20 ways to release an album.” Yes, there are a lot of strategies when it comes to releases a new album, but most of them only apply if you’re already a superstar. That said, there are some good tips here.

Streaming service Deezer has a new owner. It’s Len Blavatnik’s Access Industries, which owns Warner Music. Conflict of interest for a label to own a streaming service?

That’s the News Roundup of what went on in the music industry last week. Let’s see what next week brings.

Music Industry News Roundup For The Week Of 9/2/16

Music Industry News Roundup Here’s the music industry news roundup from the week of Sept 2nd, 2016. As it happens just about every week, Spotify is in the news again, but there were lots of other great news articles this week as well. Let’s get into it.

Spotify is making its own records. Yes, it’s commissioning releases from different producers especially for its Chill, Dinner and Focus playlists. Unethical? No different than Netflix creating their own shows. Controversial? You bet, since it controls those playlists and will force legit producers off, and the record labels can’t be happy at this development either.

Playlists are a big deal. They’re how many discover new music and this post looks in depth at them.

Katy Perry takes a hit over exclusives. It looks like she’s been blackballed by Spotify because of her Apple Music exclusive. Of course, it could be that her last release wasn’t that great and this is a convenient excuse.

Is Bandcamp the best online music store? This New York Times article says it is, but from who’s perspective – the company, the investors or the artists?

A look at how much Frank Ocean with make. Here’s some great insight into what a hit artist can make today and the multiple revenue streams it takes to make it. It might be more than you think, or less, depending on how you look at the industry.

Do you know what the “Millennial Whoop” is? It’s the same exact whooping, melodic sequence that’s been showing up in a surprisingly high number of recent pop songs, and this article takes a close look at it.

The VMA’s were down 34% this year. MTV’s Video Music Awards once were a must watch show for not only the United States, but the rest of the world as well. Not so today and viewership is plummeting. The show really took a big hit this year despite a lot of pre-show hype.

Want an example of a hit DIY artist? Look to Jonathan Coulton. A good overview of a geek programmer who left his job to explore his musical passion. The move worked out well, yet so very under the radar.

What blockchain for music really means. Many believe that blockchain technology will be the savior of the music business, making everyone pay for music again. This blockchain expert explains why that could, or could not happen.

That’s the News Roundup of what went on in the music industry last week. Let’s see what next week brings.