Tag Archives for " measurement "

January 18, 2017

France’s SACEM Might Have Created The Copyright Management Technology Of The Future

SACEM copyright systemFor the most part, performance rights organizations use an antiquated system to determine the payouts to their members. For radio, it all depends on a survey at certain times of the year that looks at a cross-section of what stations are playing in order to determine the royalties. For streaming, it depends on the data they get from the streaming services. There’s lots of room for error here, and that’s been a complaint over the years. France’s SACEM might have the solution though, with a new cloud-based copyright management system powered by IBM.

The system is called URights, and it uses cognitive search and content analysis technology to provide rights holders with extensive data reporting to not only track usage, but identify trends in the marketplace as well. It’s going to be launched this year, and a major requirement is that it be able to effectively track and process the billions of audio files now consumed on a daily basis around the world

SACEM is actually doing a pretty good job of that already, last year tracking over 980 billion download and streaming transactions (almost twice the previous year’s total) on behalf of its 157,000 members.

Accurate accounting is something that every artist, band and songwriter expects in this digital age of ours, and unfortunately that’s often not what’s provided. Sometimes it’s more of an “in the ballpark” estimate, other times its the accounting provided by the distributor (which history has proven can be way off), and other times it’s determined by a measurement that’s no longer as effective as it could be, given the resources that are available today.

URights is a step in the right direction, but will only serve a small portion of the world. Let’s hope that the US PROs either come up with something similar, or decide to license the SACEM technology in the near future.

How Video Views On Various Platforms Are Counted

video viewsVideo views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem is that most services like Facebook, YouTube, Instagram, Twitter and Snapchat all measure what they consider a “view” differently.

According to an article on Business Insider, there are 4 factors that determine a view:

1. Whether the video autoplays or was user initiated

2. The required amount of time spent watching the video

3. The amount of video that’s on the screen

4. Whether the video is played in the app or embedded in another site

Let’s look at what the qualifications for a view are on some popular platforms:

  • Facebook is the most liberal with what it considers a view. If a video is autoplayed for just 3 seconds, and it’s 100% on the screen for desktop or 50% for mobile, it’s considered a view.
  • For Snapchat, as soon as a video is played, even with autoplay, it’s considered a view if it’s 100% in view and played in the app.
  • With Instagram, if the video is played for 3 seconds either in the feed or upon opening a story, and it’s 100% in view in the app only, it’s considered a view.
  • For Twitter, the video can be autoplayed, and as long as it’s watched for 3 seconds and is 100% in view either on mobile or desktop, it’s considered a view. This counts across all platforms and embedded posts as well.
  • For Vine, autoplayed Vines that are watched all the way through are considered a view, but only user-initated are counted for longer videos as long as a certain % of the total video is spent watching. The videos must be 50% in view for Vine, and 100% on Twitter.
  • YouTube is much tougher than any of the above. The video has to be user initiated, and it has to be viewed an indeterminate % of the total video length. For advertisers, it has to be 50% in view, but that includes all devices, all platforms, and embedded posts.

As you can see, not all views are equal and some of the view numbers you see can be taken with a grain of salt as a result.