Tag Archives for " Music 4.0 "
A new strategy in music releases is beginning to take place, even within the major labels. In almost a return to the early days of records, the single song is king rather than the album, and that requires an entirely new look at the timing of when your material becomes available.
The basic premise of this new philosophy is to release fewer songs but have them come out more frequently. In other words, it’s better to release a song or two every six, eight, or twelve weeks than to wait a year for one album release of ten songs as was once done. This benefits the artist in the following ways:
Make no mistake, the album format is not dead in Music 4.0, even though sales continue to decrease, but the emphasis has shifted to the individual song. Not only that, the tastes and attention span of audiences today are shorter and shorter, which makes multiple releases an ideal fit with the lifestyle.
No one is saying that you can’t release an album; just that multiple singles at regular intervals before the album release works better in today’s marketplace. Choose your music releases wisely in order to take advantage of the current streaming and social media world.
You can read more from The Music 4.1 Internet Music Guidebook and my other books on the excerpt section of bobbyowsinski.com.
Here’s a very interesting video from The Economist that looks at the new dynamics of the record business and whether an artist really needs a record label these days. It’s a veiled advert for Kobalt, but frankly, that company is way ahead of the game when it comes to not only collecting artist royalties, but reporting them as well.
I had a personal demonstration from founder Willard Ahdritz a few years ago and it was indeed impressive in that an artist could see in real time how much he was making. This, of course, beats having to wait until the end of the quarter or even the end of the year to see a statement to see how much you’ve earned.
As the video correctly points out, Kobalt is perfect for an established artist, but the company has yet to break a new artist, and this is where record labels traditionally excel. Major labels are also able to take a successful artist and boost her to superstar status because of the infrastructure they have in place, something that can’t be easily replicated.
So there is a place for the record label in today’s Music 4.0 world, but there’s also a place for a rights management firm like Kobalt. Check out the video as well as this interesting article to learn a lot more.