Tag Archives for " Music 4.1: A Survival Guide For Making Music In the Internet Age "
March 29, 2024
- in Tips by Bobby Owsinski
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9 Rules For Success In Today’s Music business
I’ve posted this before but it seems appropriate to pull it out once more, since most young musicians today seem to be floundering in a sea of uncertainty. We’ve gone through a mighty change in the music business over the last decade or so, and it keeps on morphing and evolving every day. Since these […]
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January 28, 2021
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Take The Pulse Of Your Fanbase With These 5 Tips
In case you’re not aware, your core fans crave your communication. The superfans hang on every word, watch every video, and eagerly await any graphic or music track. That said, communication is a two-way street, and the artist must be just as willing to listen to his or her fans as talk at them, which […]
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February 28, 2019
- in Tips by Bobby Owsinski
9 New Rules For Success In Today’s Music business
We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply. Here’s an excerpt from the latest edition of my Music […]
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December 6, 2018
- in Book Excerpt , Tips by Bobby Owsinski
5 Ways To Take The Pulse Of Your Fans
Your core fans, or your “tribe,” as uber-marketer Seth Godin calls them, crave your communication. But communication is a two-way street, and the artist must be just as willing to listen to his or her tribe as talk at them. This excerpt from the Music 4.0 Internet music guidebook shows 5 ways that you can check the pulse of the tribe to better […]
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November 16, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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The 1000 True Fans Theory Explained
In the latest version of my Music 4.1: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that’s accomplished is by have a group of core fans. In the following excerpt […]
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October 26, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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8 Scenarios When You Might Need A Record Label
This blog is mostly about getting along in the new music world without a record label, but there does come a time when having a label is worth considering if you want to jump to the next level as an artist. Record labels are not intrinsically bad, it’s just that you have to weigh the […]
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June 1, 2017
- in Tips by Bobby Owsinski
Does Your Website Contain A Gig Magnet?
If you’re an artist or band, hopefully you have a website. If you do, you’re probably wondering if it actually helps you to get gigs. By itself, a good artist website can be an excellent introduction to any promoters checking you out, but there’s one section that’s more important than all others that’s usually overlooked […]
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November 10, 2016
- in Book Excerpt , Tips by Bobby Owsinski
Understanding Your Fanbase
Your place in our current music world is totally dependent upon the development, care, and feeding of your fanbase, and this excerpt from my Music 4.1 Internet Music Guidebook will help you better understand your audience so you can grow it. First of all, understand that your core fans or “tribe” is only a piece of […]
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May 26, 2016
- in Book Excerpt , Streaming Music by Bobby Owsinski
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Making Sense of Streaming Income
In Part 3 on my series on streaming music royalties, we try to make sense of streaming income as we look at why it varies so much and why the sales parameters we set in the days of vinyl and CDs no longer apply in the digital age. Once again, this is an excerpt from […]
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May 13, 2016
- in Book Excerpt , Streaming Music by Bobby Owsinski
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A Streaming Music Royalty Primer
Streaming music royalty rates are such a morass of different percentages and possibilities that few people on the planet totally understand everything, and the ones who do are attorneys working in that narrow end of the music business. Even label and publishing execs who have been in the business for 20 or more years can […]
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April 7, 2016
- in Tips by Bobby Owsinski
9 New Rules For Success In Today’s Music business
We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply. Here’s an excerpt from the latest edition of my Music […]
Continue reading