Tag Archives for " Pandora "

February 22, 2017

You Won’t Believe What The Most Popular Music Platform Is

Most popular music platformStreaming gets all of our attention these days but there’s more to music distribution than that. Business Insider conducted a survey of adults in the United States and found some very interesting data about our very favorite music platform, Here’s what it found.

iTunes – 30%

Pandora – 23%

Spotify – 13%

Google Play – 12%

Amazon Prime Music – 9%

Apple Music – 7%

Other – 6%

Now don’t misunderstand these numbers. It doesn’t mean that people are buying songs from iTunes, just that they’re consuming what they’ve already purchased there.

There are some total surprises with these numbers though. First of all, Pandora rates almost twice as high as Spotify, and Google Play and Amazon Prime Music have similar usage numbers as Spotify. Apple Music still lags behind.

When we look at the year end streaming numbers from Nielsen and the IFPI it’s very easy to think that streaming is all everyone does these days, but as this study shows, there’s more to music consumption than that.

Some caveats with this data though. First, it’s from September of last year, and second, it takes into account all US adults. These numbers would be very skewed towards streaming if it looked at only Millennials and younger (those that listen to music much more than older adults). Still it’s important to keep in mind that as a popular music platform, iTunes isn’t dead yet.

Music Industry News Roundup For The Week Of 2/17/17

Music Industry News Roundup Here’s the Music Industry News Roundup for the week of February 17th, 2017. A lot went on in the streaming world, although nothing that you’d classify as major.. Let’s get into it.

Spotify just signed a big new lease in NYC and plans to add 1,000 jobs. The is a curious move given recent rumors about its IPO running aground. Could an acquisition be in the works?

Spotify also made a deal with the New York Times. You now get a free Spotify account with every Times digital subscription. That means the company should break 50 mil subscribers by the end of the year.

Apple Music is “well past 20 million” now. Of course, they didn’t say how much past. The last figure was estimated at 20.9 million paid subscribers.

SoundCloud lost 2 top executives. That’s not a good sign for streaming service that’s the backbone of most indie musicians.

Pandora is really trying hard to become a premium product with paying subscribers. It’s hoping to get to 9 million subs by the end of the year. It might be a futile effort as it has a lot going against it at the moment, not to mention fierce competition.

Facebook ads will now play automatically with audio. Ads used to be muted and you had the option to unmute if you wanted. Now we go to the dreaded autoplay with audio, so we’ll all have noisier news feeds. Why? Facebook says the mobile uses want it that way!?#!

Facebook also wants to steal music away from YouTube. It’s trying to make the labels an offer they can’t refuse.

It looks like big changes are coming to music videos either way. Industry analyst Mark Mulligan points out the many ways this sector is changing.

The movement to have radio pay music artists may be coming to a head. The hope is that the new administration will take the side of the artists instead of the radio industry so artists will finally get paid for airplay (only the songwriters get paid currently).

Prince’s music is back on most streaming services. There’s no reason to hold it back if the estate could be making money.

That’s the Music News Roundup of what went on in the music industry last week. Have a great week ahead!

Music Industry News Roundup For The Week Of 1/27/17

Music Industry News Roundup Here’s the Music Industry News Roundup for the week of January 27th, 2017. There’s lots of varied news that covers the spectrum of the music business. Here are some of the news highlights for the week.

Spotify wants to pay a lower royalty rate. It’s contract with the major labels is up, but it’s offer is to pay 14% less than it’s paying now. Good luck with that.

Spotify also has some big loan payments soon. Which is why the rush for the company to go public this year.

Pandora thinks it can take on Apple Music and Spotify. Maybe, but it has a long way to go. This article provides its plans.

32 online music services have shut down in the last 5 years. It’s getting tough out there unless you’re one of the big boys.

Sony wants to keep its music division. It plans on selling the film studio, but music is making too much money to cut loose.

Artists can make money from YouTube’s new Super Chat feature. It’s a pay-to-comment feature that the service hopes will add some revenue to the artist’s coffers. It’s also killing the Fan Funding feature in the process.

Google Play Music is testing an auto-play option.  It’s unique in that it resumes play at the spot where you left off when you launch an app.

Music has to lead the way for VR to succeed. That’s going to be difficult, as most creators still view audio (let alone music) as the poor step-child to the picture.

Movie trailers may be the best marketing for an artist. At least that’s what this Atlantic Records exec thinks.

It looks like protest music is making a comeback. We can thank our new president for that.

Some of the copyright changes that the industry hoped for might not happen. The new administration is strangely silent on the matter, which scares music insiders.

That’s the Music News Roundup of what went on in the music industry last week. Have a great week ahead!

Music Industry News Roundup For The Week Of 1/20/17

Music Industry News Roundup Here’s the Music Industry News Roundup for the week of January 20th, 2017. We’re back in the swing of things as everyone hits the ground running in the new year. Here are some of the news highlights for the week.

There’s speculation that Sony Japan is tiring of the entertainment business and might now want to sell out. That means Sony Music and Sony/ATV publishing as well. Could the 3 major labels soon be down to 2?

It looks like Sirius XM is still interested in buying Pandora. But only at the right price. Pandora is in trouble, so that price is sure to be coming down to where Sirius likes it soon.

There are predictions that the US radio industry is going to change big time soon. Back to local and away from big station groups, as iHeartRadio is in big financial trouble that could start the change. This is a good thing.

The long term trends in radio don’t look good. Despite what you might read, fewer people are listening to radio, a figure that looks like it will only decrease. Is it because of the product (too many commercials) or the format? Could a big industry shakeup change the trend?

Norway shuts down its analog radio system. It’s trying to make a clean shift to digital. This is for national stations only though, as lots of independent analog stations will still stay on the air.

Facebook has decided to stop paying publishers for live videos. It seems like this was just a short term deal to establish the format and now it wants to put more emphasis on long-form videos instead. This is no-doubt because it will soon be inserting mid-roll ads after 20 seconds, so the longer the video, the better.

Apple is looking to produce TV content. Could this be Netflix/Amazon envy, or has it just lost confidence in the core product of Apple Music?

The hottest selling metal records of 2016 holds a surprise. Metallica holds 6 of the top 10 spots and is still selling physical product like crazy.

Music streaming now has more paying users than Netflix. Of course, Netflix is only one company, while the more than 100 million music streaming subscribers is across all the streaming networks world-wide.

10 virtual reality observations. Will it be the next big thing? It could be, but probably not in the way you think.

That’s the Music News Roundup of what went on in the music industry last week. Have a great week ahead!

 

Music Industry News Roundup For The Week Of 1/13/17

Music Industry News Roundup Here’s the Music Industry News Roundup for the week of January 13th, 2017. Everyone is back from holiday vacation and the year is starting to get busy. Let’s see what’s in the news.

Pandora lays off 7% of its workforce. Things are getting tough in streaming land as the company tries to overcome a cash crunch.

Deezer’s Chief International Officer jumps ship to newspaper publisher and SoundCloud’s co-founder takes a new position as well. The big shakeup in streaming is beginning now. There will be far fewer players by mid-year.

Instagram is dropping ads into stories. Not a lot of people are happy about it. Will it kill what until now has been the golden goose? Will musicians make money?

Snapchat is trying hard to make itself important to the music business. You know what? It’s succeeding.

YouTube is running a contest to find someone to create the official music videos for some of Elton John’s biggest songs. “Bennie And The Jets,” “Rocket Man,” and “Tiny Dancer” never had videos but now they will. Don’t forget that Elton recently publicly railed against YouTube for its tiny payout, but he’s in bed with them now.

iHeart Radio officially launched it’s subscription service. $5 and $10 per month tiers, but will people actually pay a monthly fee for radio that they can get free?

Universal and Sony Music lead in streaming market share. Tunecore leads in indies, which is the only surprise here.

Ed Sheeran breaks the all time Spotify record 3 times in 2 days. 46.5 million streams from latest two releases in just 4 days. Boy, that guy is scorching hot.

Labels are rereleasing classic albums to try to skirt copyright law. In the EU, older albums can go to the public domain under the right conditions, and the major labels are exploiting it.

It looks like the era of print music critics has come to an end. The few that are left (it’s estimated there are only 10) are given multiple jobs on the paper or magazine outside the arts. There’s no sense trying to get a magazine or newspaper review anymore.

Pandora’s stock dropped like a rock after reports that Sirius XM’s acquisition was unlikely. This is a company in trouble, and it doesn’t look like any help is on the way.

Music is the fastest growing form of entertainment in the UK. Streaming is leading the way, but I’m not sure what that actually says about the health of the industry.

That’s the Music News Roundup of what went on in the music industry last week. Have a great week ahead!

5 Marketing Takeaways From Streaming Music

Marketing TakeawaysIf you look closely, streaming is teaching us all some marketing lessons, according to analytics service Next Big Sound (now owned by Pandora), a company that looks at social, streaming and event data as well as the interaction between an artist and a fan. While many look at it as just a way to get their music to the public, there’s actually a lot more to it than that. Here’s what the company found.

1. Streaming platforms provide a path to niche audiences

When you’re trying to reach a specific demographic, streaming music platforms coupled with social media channels provide the most direct path. For example, according to the report, “latin artists now account for one-third of the most popular artists on YouTube. Half of the top 20 artists on Pandora are most popular with 25- to 34-year-old women.” Streaming, along with social media, allows you to specifically target the group that you’re interested in reaching.

2. Underground EDM and hip-hop fans are the most engaged

Some of the biggest top 40 artists may have larger followings, but that doesn’t mean they’re the most engaged. Artists like Vinny Cha$e, Marshmello, and Logic haven’t even sniffed radio or the Top 40 but have extremely strong audiences, in some cases more loyal than the superstars.

3. People still listen to older hits

Believe it or not, in America people are is still listening to bands like Nickelback—a lot. On Pandora, legacy rock artists like Journey and the Eagles perform just as well as Katy Perry and Kanye West.

4. Some musical genres resonate more with listeners

If you look to the Top 40 as a barometer for what’s popular, you’d come to a wrong conclusion as you’d probably get the idea that pop or country ruled. On Pandora, 60% of the top artists are hip-hop artists, compared to just 15% on the top 40.

5. Emerging artists can be social influencers too

Once again, it’s easy to think that Beyonce or Katy Perry rule because they seem to dominate the streaming and social networks but that’s not the case. Young electro pop artist Halsey, for instance, has a follower growth on Twitter that outranks the Top 40 artists like Iggy Azalea, Adele, Justin Timberlake, and Britney Spears.

The bottom line is that we tend to think that the world revolves around music’s 1 percenters, but that’s not the case at all. Maybe in radio and on the Top 40, but not across all streaming networks, which gives hope to indie artists everywhere that are trying to improve their marketing .

Music Industry News Roundup For The Week Of 12/16/16

Music Industry News Roundup Here’s the Music Industry News Roundup for the week of December 16th, 2016. There are a lot of interesting news items again this week (more than usual for so late in the Holiday season), so let’s get right into it.

Global music grew by a billion dollars in 2016. That’s a big deal because it was at $15 bil last year, and this year it’s at around $16 billion – a significant upswing. The big question – how much will actually trickle down to artists and songwriters?

Almost every country except Japan saw some growth. Japan is still tied to physical product by both customs and laws, so it hasn’t really experienced digital music yet. Good news for the rest of the world though.

Pandora is now open to selling to SiriusXM. This might be good for Pandora, but not so much for Sirius. Does Sirius even care? Do you?

Apple should by both Sirius and Pandora. This Barron’s article makes a case for it. I can see the Sirius part, but not Pandora, since Apple Music is doing just fine without it. Subscription required.

The music industry is asking president-elect Trump to get tough with pirates and YouTube. No idea how this will go down, but it’s worth a try.

YouTube is about to pay a lot of back royalties to publishers. Not only that, it provides more protection and opportunities to make more money. Too little too late?

YouTube still has a lot of unclaimed royalties. Although the above deal might take care of most of that. Can some of it be yours?

Elton John is both for and against YouTube. The superstar rails against the platform for inadequate copyright protection, then turns around and signs an exclusive deal with it. Talk about mixed messages.

Fashwave is the new music of the alt-right. Fash stands for “fascism” and the music is Synthwave, mostly out of Sweden. The artist’s music is co-opted and they have nothing to do with the movement, but what’s happened to it is pretty creepy.

This app makes all songs into Christmas songs. Can’t get enough Christmas carols? Then this might be for you.

Radio has forgotten about Millennials. It figured that it lost them to downloads 10 years ago and hasn’t worried about them since. Since like an opportunity lost.

The high-powered Irving Azoff is suing a large radio association. He’s trying to get more money for artists from radio play, but after 2 years there’s been no movement.

That’s the Music News Roundup of what went on in the music industry last week. Let’s see what next week brings.

Music Industry News Roundup For The Week Of 12/2/16

Music Industry News Roundup Here’s the Music Industry News Roundup for the week of December 2nd, 2016. We’re still in Holiday Hangover so news is light again this week. The fact of the matter is that activity drops off substantially from Thanksgiving through about the 2nd week of January. There is some news to report though, so let’s get into it.

iHeartRadio is releasing its new music service. It’s pretty innovative in that it allows you to replay any song you hear from a radio station in the app. There’s also a Save button that allows you to save a song to a playlist to listen to latter. Just $4.99 per month.

Pandora hasn’t launched its interactive service yet, but it’s trying hard on the non-interactive side. The problem is, will anyone notice or care?

Soundcharts is a new service that measures music consumption across 2600 charts. This includes streaming services and radio stations across the world. The first month is free, but they have plans down to the artist level.

Music can make us sick. This is a paper on the surprising number of artists and musicians that suffer from depression or similar mental illness.

The impact of social media on the music industry looks at the obvious, but it’s still a worthwhile read. The problem is that it looks at exclusively on big names, when a little down market focus would have been nice.

Autonomous cars are coming, and the music industry should take notice. We’ll have a lot more time to concentrate on listening when we don’t have to worry about driving.

Artist’s are making a lot of money from Spotify plays, and this article shows you just how much. Go to the bottom and check out the list of the top 25.

Some public radio powerhouses have banded together to launch VuHaus. It’s a non-profit video streaming site filled with music performances. Seems like a great idea.

That’s the Music News Roundup of what went on in the music industry last week. Let’s see what next week brings.

November 9, 2016

Why Does A Big Arms Dealer Own A Piece Of Pandora?

Lockheed-Martin invests in PandoraIt’s safe to say that if you’re involved in music, the last thing you think about is making war. That’s why it comes as a great surprise to discover that the world’s largest arms dealer, Lockheed-Martin, owns 184,000 shares of Pandora worth almost $2 million. To be sure, this is a drop in the bucket for both companies, but it’s still a curiosity.

According to Music Business WorldwideLockheed Investment Management Co, the investment arm of the company, routinely invests in tech companies that it feels might make a future breakthrough. At some point, Pandora looked like it fit into that category, although these days the company is more follower than leader. You also have to wonder what the synergy is between the two companies, since a music streaming company is about as far away from selling state-of-the-art arms systems to large countries like the United States, Germany and Japan, just to name a few, than you can get.

It’s also interesting that Lockheed sold 4,000 shares of Pandora at the end of September, which the company reported in an SEC disclosure at the beginning of November, which is how MBW discovered the investment.

According to Crunchbase, Pandora raised $64 million of funding before it went public in 2011, so Lockheed’s $2 million is small potatoes in the grand scheme of things. And of course, when you look at it from Pandora’s standpoint, when you need money to stay in business or grow, you don’t necessarily care where it comes from. It’s also unknown if the company’s investment came before or after Pandora went public.

The investment seems at odds with both Lockheed’s propose in life, and music in general, though. Music, and the people associated with it, has always been more about peace, love and understanding than blowing everything to bits with weapons and making money from it.

Music Industry News Roundup For The Week Of 10/28/16

Music Industry News Roundup Here’s the Music Industry News Roundup from the week of October 28th, 2016. As always, it’s a mixed bag of different industry items that caught my eye. Let’s do it.

Pandora lost a lot of money and listeners in the last year. The company may be transitioning to a full interactive platform, but it could be too late to be a real competitor in the space by the time it finally gets it done.

Spotify video isn’t doing too well. It got almost no traction, so the company is cutting ties with some of its providers, while claiming that it’s still in the game.

Soundcloud grows a bit. And it claims it’s all thanks to getting people to pay.

Twitter is discontinuing Vine. Could this be a sigh of things to come, now it’s killing is short-form video app?

Georgia is trying to bring in more music projects. It may pass a law that will provide incentives to producers and artists to record there. Sounds like a good thing, but other states have tried this as well and have halted it after a few years. It never has the effect that either the state or the producers hope it will have.

The first virtual reality music release is here. Universal Music jumps in the game first with something new from Avenged Sevenfold.

MTV adds fan livestreams. In an effort to stay relevant, MTV will allow fans to livestream starting with a full-time show on MTV Australia (although it was tested in the US this last year as well).

Radio tries some audio sharing. One of the things that bums people out about radio is that they can’t share something they like with their friends. Maybe they now can with these new apps.

Radio online made easier. A better way to listen to radio streaming as well with something called Radioplayer.

Piracy is supposedly up again. How? Streaming ripped off of YouTube. I don’t believe it, personally. Piracy is always going to be there, but for most people it’s far more convenient to get it for free from Spotify or a similar service, so why bother with the hassle.

Selling songs without selling out. You don’t always have to be aggressive with your networking and marketing to get your songs placed.

That’s the News Roundup of what went on in the music industry last week. Let’s see what next week brings.