Tag Archives for " Pono "
Neil Young has finally gotten the message about his Pono high-fidelity service, only it’s a couple of years too late. Originally conceived as a download service complete with its own dedicated player, the development took way too long and when it launched potential users had already moved on to streaming instead of buying downloads. Now the artist has announced that the service will convert to streaming, although no other details were given.
This makes sense from the standpoint that the catalog is already licensed, the most difficult part of the equation, and it’s also online, although the format is probably not what will be ultimately streamed.
Of course the big problem here is that the idea of Pono is a service to deliver higher resolution audio than than currently available from the major streaming services. That said, it’s not clear that people will actually pay a premium (approximately double the monthly fee) for something they’re not sure they can hear in the first place. Both Tidal and Deezer offer hi-fi premium tiers already, and that feature hasn’t been a major factor in attracting users or generating revenue for either of those services.
While the world doesn’t need another streaming service, there just may be a niche in the hi-fi area. It’s still unknown whether there are enough people interested to make the service viable though. Then there’s the fact that at some point, the other major streaming players can turn on a hi-fi tier as well (especially Apple, who’s been collecting hi-res audio tracks via its Mastered For iTunes program for about 3 years) at any time. Either way, you have to give Neil Young credit for being passionate about audio enough to take on this gargantuan task.
Pono’s hi-res music store went offline in July. There are no predictions when the new service will be launched.
Neil Young pulled his music off of every streaming service in 2015 because of the poor sound quality in favor of his own Pono service, but in a reversal, now he’s back. Although last May his music was made available on Tidal, now it can be found on both Spotify and Apple Music.
Pono was Young’s idea for a high-resolution streaming service complete with it’s own player, but the timing, as well as expectations for demand, were off. By the time it launched, music lovers had abandoned music players like the iPod for streaming, so putting an expensive, oddly shaped device in the pants pocket was out of the question, regardless how it sounded.
While Neil Young has always used the argument that his fans wouldn’t stand for the lower quality sound and expected more from him, that doesn’t seem to be the case, and his entry back on the various streaming services is an admission to that premise.
This is another example of how fans care more about convenience than anything else. Although improvements in sound quality have frequently come with new delivery technologies that the music industry has adopted, that’s never been the reason why most people would buy or use the product, although for many it was a happy coincidence. It’s been improved ease of use that’s always won the day, and streaming has been the best example of that ever.
Although the sound quality isn’t up to par with vinyl and CDs, the fact that you can access literally millions of songs almost anywhere anytime is a far more attractive feature to most users. That said, the streaming quality is getting better, and high-quality tiers from both Deezer and Tidal are available for anyone who cares enough.
I predict that by the end of 2017, one or more of the mainstream streaming services will also make the move to high-resolution, which may put the quality issue to bed for good (unless you’re an audiophile, of course).[Photo: Andy Roo]