Tag Archives for " Social Media Promotion for Musicians "
December 21, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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A Strategy For Sending Out Gig Reminder Emails
Artists, bands, record labels and anyone doing a show needs to make their fan base very aware of when they’re doing a gig. You can’t rely on just a single email to get the word out, it takes a more comprehensive strategy. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book […]
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December 14, 2017
- in Tips by Bobby Owsinski
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8 Steps To Developing Your Brand
While the music that you make creates the first part of your brand, what’s usually overlooked by bands and artists is the second part, which is your image. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians guidebook that provides 8 steps to take to develop that part of your […]
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November 9, 2017
- in Tips by Bobby Owsinski
Twitter Etiquette Rules Everyone Should Know
Recently Twitter doubled its character limit from 140 to 280, and while I’m not so sure that it will be a good thing in the long run, it certainly makes it a lot easier to complete a thought. That said, there are certain unwritten rules that attempt to keep people on the platform from annoying […]
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October 19, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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Let’s Improve The Press Section Of Your Website
It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]
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October 5, 2017
- in Tips by Bobby Owsinski
For Online Success, Remember The Theory of 22
Last week I discussed in a post about how social media is really only word-of-mouth. That’s important to remember because word-of-mouth is really the most important kind of advertising available to us, but it has both on a positive and negative side. That brings us to something outlined in my Social Media Promotion For Musicians […]
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September 21, 2017
- in Book Excerpt , Tips by Bobby Owsinski
8 Social Media Mistakes That Artists And Bands Make
SocialTimes recently ran a post about the 8 social media mistakes that you can make, but the post was aimed strictly at traditional marketers. I’ve reposted them here with a music twist that specifically looks at artists and bands. Here we go. Mistake #1. Having no social media strategy. Randomly posting without a reason is only a […]
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September 14, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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8 Advantages Of Social Media Over Traditional Media
Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]
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September 7, 2017
- in Book Excerpt , Tips by Bobby Owsinski
The 3 Pillars Of A Successful Artist Brand
One of the problems with the process of developing an artist brand is that by being such an obvious goal, it can feel like a sell-out. That very well may be true in some cases were the branding is created more to manipulate an artist to fit into a trend rather than as a promotional […]
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August 31, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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7 Tips For Publishing An Engaging Facebook Video
Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]
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August 24, 2017
- in Book Excerpt by Bobby Owsinski
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The Key To Viral Videos
Everyone would love for their video to be like Whiz Khalifa’s “See You Again” and go viral with millions of views overnight, but that rarely happens. That said, here’s an excerpt from my just released Social Media Promotion For Musicians Second Edition that provides a number of generally accepted principles for creating a video that […]
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June 29, 2017
- in Tips by Bobby Owsinski
3 Steps To Creating An Online Contest
One of the great things for an artist about being online is that there are so many options for promotion. A great one is launching a contest. Here’s an excerpt from my Social Media Promotion For Musicians book that outlines general contest basics. “Artists, bands and musicians are always looking for ways to increase their fan engagement […]
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May 18, 2017
- in Tips by Bobby Owsinski
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Here’s Why An Artist Shouldn’t Trust Your Online Presence To A Social Network
Many artists are tempted to just rely on a Facebook or Tumblr page as the main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my Social Media Promotion For Musicians book that explains why an artist’s online presence should be more than on social networks. […]
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May 11, 2017
- in Tips by Bobby Owsinski
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The 3 Elements Of An Artist’s Online Promotion Strategy
If you’re an artist or band it’s very easy to be overwhelmed by all the options online. That’s why you need a solid strategy to make sure you don’t spend more time than is necessary spinning your wheels, and really get the promotional value you want from your online presence. My Social Media Promotion for […]
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May 4, 2017
- in Book Excerpt , Tips by Bobby Owsinski
Your YouTube Channel Checklist
If you have a YouTube channel (and if you don’t you really should create one right now) you can optimize it by utilizing its features to the fullest. Here’s an excerpt from my Social Media Promotion for Musicians book that outlines the things that you should be sure are taken care of. “☠Branded Channel […]
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March 9, 2017
- in Tips by Bobby Owsinski
5 Tips For Building Your Email List
Your email list is one of the most powerful online tools that an artist can have, but how do you build one if you’re just starting out or you’ve neglected it for too long? Here are 5 tips from my Social Media Promotion For Musicians book that provide an easy roadmap to a larger list. “Just […]
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