Tag Archives for " streaming video "
Spotify recently announced that it was getting into the original content business by launching 12 new shows, and guess what? They’ll all be on video. According to the company, the video shows will be “centered around three main themes – music performances, music profiles and music culture,” and the episodes will be up to fifteen minutes long.
The foray into original video programming comes on the heels of the service successfully showcasing clips from Comedy Central, ESPN and MTV within the app over the last year.
One of the shows is Landmark, which is a documentary series centered around important moments in music history. A second, Rush Hour, forces two artists to quickly collaborate on a setlist of songs that they must then perform live. Yet another features veteran actor Tim Robbins who will produce a mocumentary about a competition that becomes the next dance music craze. Also planned are a number of animated and comedic series “tailored to the service’s young audience.”
Spotify didn’t provide a launch date, but indicated that late summer or fall is targeted. The company did say that the shows will be available to all users on both paid and free tiers, and initially available in the United States, United Kingdom, Germany and Sweden.
It’s pretty interesting that Spotify should jump into original programing, and especially video programming as well. Getting away from its streaming music core may be a stretch, but on the other hand, an audio-only show might be construed as trying to follow Apple Music’s Beats 1. Still, 12 shows is an ambitious agenda that requires not only a fair amount of corporate will, but the funds to match as well.
A year from now we may look back upon this decision and say how brilliant the execs at Spotify were, or we may say that they got away from the company’s core business. Only time will tell.
User generated videos must be a really big business because another huge online player just jumped into the arena with YouTube and Facebook. Yesterday Amazon announced the launch of its new video posting service, called Amazon Video Direct, in the United States, United Kingdom, Germany, Austria and Japan.
The launch partners include Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, The Guardian, Mashable, Mattel, StyleHaul, Kin Community, Jash, Business Insider, Machinima, TYT Network, Baby Einstein, CJ Entertainment America, Xive TV, Synergetic Distribution, Kino Nation, Journeyman Pictures, and Pro Guitar Lessons, but curiously, no record labels.
Amazon has also announced how it will pay everyone, as well as how they will take down videos if copyright infringement occurs.
Amazon Video Direct (AVD) gives partners four options when uploading their content:
According to Variety, the Prime Video option pays video owners a 15 cents per-hour royalty fee in the US and 6 cents per-hour in other territories, but that appears to cap at $75,000 per year. On top of that, Amazon will also pay partners a 50% royalty of the retail price from one-off purchases and rentals. As with YouTube, Amazon will pay the partner 55% from any ad revenue received.
Amazon will also distribute $1 million a month to the makers of the 100 most popular programs viewed by Prime members each month.
Amazon Video Direct could be a game changer for content creators in that it’s now possible to get paid a reasonable amount for your content. That said, even though Amazon Prime has tens of million of subscribers (the exact number is unknown but may reach as high as 90 million), it’s still hard to compete with free, which is what YouTube still provides.
Facebook Live looks to be a boon to artists and bands everywhere who want to reach their Facebook fans. That said, there are some best practices in using the platform, according to Facebook’s Media Blog. Here’s what they suggest:
1. Alert friends and followers in advance about plans to broadcast live, in order to build up anticipation.
2. Ensure that you have a fast enough connection to broadcast live video, preferably WiFi or 4G. Be aware that the “Go Live” button will be grayed out if the signal is not strong enough to support Facebook Live.
3. Post a description of what you are about to share before going live.
4. Ask friends and followers to sign up for notifications so that they are aware of your Facebook Live offerings.
5. Respond to comments by saying hello and mentioning the names of users who comment.
6. Stay live for longer time periods: Facebook recommends at least 10 minutes, and the feature supports broadcasts up to 90 minutes.
There are plenty of live video platforms out there, and you may be successfully using some of them already. That’s fine if you’re sure you’re reaching your fans, but keep in the mind that Facebook has more users outside the United States than in. If you want to reach those fans, consider using Facebook Live.