Tag Archives for " Vine "
We all know how powerful video can be when it comes to having a hit, but a recent analysis of Adele’s “Hello” by Pexeso really drives the point home that video copies play a huge part in fan awareness. The site tracked the hit song over a period of 101 days, starting on its October 22nd release date on YouTube, and found out a lot about the popularity of video on various social platforms.
This is indeed a strange new video world we live in that’s asymmetrical in nature. It can’t be assumed that the results on one platform will be matched by another, or that one is better than another. One thing’s for sure, if the fans like your song or music video, it will for sure make it’s way onto every available social platform available.[photograph: Egghead06 via Wikipedia]
Video views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem is that most services like Facebook, YouTube, Instagram, Twitter and Snapchat all measure what they consider a “view” differently.
According to an article on Business Insider, there are 4 factors that determine a view:
1. Whether the video autoplays or was user initiated
2. The required amount of time spent watching the video
3. The amount of video that’s on the screen
4. Whether the video is played in the app or embedded in another site
Let’s look at what the qualifications for a view are on some popular platforms:
As you can see, not all views are equal and some of the view numbers you see can be taken with a grain of salt as a result.