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If you were going to show someone how to make it in the music business, you’d point to engineer and mixer Drew Drucker as the perfect example.
Drew graduated from recording school, then worked his way up in the business by starting as a runner and moving up the ladder thanks to hard work, paying his dues and some good timing. His client list now includes some of hip-hop and R&B’s biggest stars including Wiz Khalifa, Juicy J, Travis Barker, Bruno Mars and B-Real, among many others.
We really got down in the weeds when it comes to Drew’s mixing and recording techniques in this interview, so expect a lot of details.
In the intro I’ll take a look at the surprising top selling vinyl records from 2016. I don’t know whether to laugh or cry over this one. I’ll also look at a pre-session checklist that every producer and studio owner should follow to make that first session run smoothly.
Since 2008, Record Store Day every April has been a huge hit. In fact, many in the music industry feel that it’s been a big reason for vinyl’s resurgence, calling attention to a side of the business that had been essential dead and buried and has now returned to a level of surprising growth. Even though the latest Record Store Day a couple of weeks ago was proclaimed the biggest ever, there’s evidence that we might’ve seen its peak.
One of the best things about RSD was that the small Mom & Pop record store was celebrated, but this time many of these stores refused to join in the festivities because they now feel it’s been totally co-opted by the major labels.
The reason is that in order for a store to officially participate in the event, they are forced to purchase a slew of “official” new vinyl releases, which they’re not able to return if unsold. This has imparted an undue financial burden upon already cash-strapped stores which many are now unwilling to take.
While many vinyl fans do look for new or re-released titles, most record stores make their living on used or early edition releases, and find that new vinyl just doesn’t sell in the quantities that the labels require them to take for the event (the big indies are complicit here too).
Small indie labels and artists are also upset too, in that the major labels tie up all the vinyl pressing plants for months prior to RSD, so they’re not able to have new vinyl ready for the event.
So like with so many other movements that start off with the best intentions, Record Store Day has been co-opted by big business, and as a result will soon cease to be the event that it once was. Let’s hope that the indie record stores find other ways to maintain their visibility so they can still stay in business.