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YouTube Introduces Official Artist Channels

YouTube official artist channel

Up until now, official artists video channels were part of the record label-owned Vevo, much to the chagrin of Google-owned YouTube, but now the platform is fighting back by launching its own version of artist channels. Starting this week all unofficial channels will be consolidated into one YouTube artist destination. Vevo stands for “Video EVOlution” and […]

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January 26, 2018

YouTube To Assign ISNI ID Numbers To Creators

isni logo

YouTube has decided to begin assigning ID numbers to creators using the International Standard Name Identifier (ISNI) initiative, which may be enough to other distributors to begin adopting the system as well. The platform will share ISNIs with its label and publishing partners in an effort to promote the standard. ISNI is the ISO-certified global standard number […]

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December 27, 2017

YouTube Gets New Licenses From Sony And Universal

YouTube license agreements

Both Sony Music and Universal Music Group are reported to have renewed their licensing deals with YouTube, which now means that the video platform now has all three major labels back in the fold after resigning Warner Music months ago. YouTube was operating under expired licenses with the majors for some time, but the new […]

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December 11, 2017

YouTube May Launch It’s New Remix Streaming Service In March

YouTube logo

YouTube has repeatedly tried to get music fans to buy into its paid subscription services Music Key and Red but hasn’t had too much success so far. So little success, in fact, that its subscriber numbers have never been published. That said, the company has big expectations for its new service, which carries the code […]

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November 7, 2017

Musicpreneur Tommy Darker On My Latest Inner Circle Podcast

Tommy Darker

Musicpreneur Hub is a global community of music entrepreneurs where you can ask anything about music and your question will be connected with handpicked, top industry experts to answer. Tommy Darker is a musician, lecturer at the University of Westminster, speaker at global music conferences, and the founder of that great music resource site. I […]

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Can The Billboard Charts Be Valid Without Including YouTube?

Billboard Hot 100 chart

Determining the position of a song or album on the Billboard charts used to be so easy when it was based strictly on sales, but not anymore. Those days are now long gone as music is consumed on a dizzying array of platforms with sales playing less and less of a factor. To its credit, […]

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YouTube Kills Its Paid Channels But Ads Sponsorships

YouTube sponsorships

Chances are that you haven’t utilized the paid subscription feature on your YouTube channel or even considered it. The chances are also pretty high that you don’t pay to subscribe to another YouTube channel either. That’s one of the reasons why the service is now killing that feature – it’s no use having if people […]

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YouTube Has Found A Way To Pay Even Less

YouTube advertising algorithm

YouTube has constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. The video service recently started using artificial intelligence tools to flag offensive videos on the platform […]

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Facebook Goes After YouTube With The Money Card

Facebook licensing money

If there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]

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DIY Recording Equipment’s Peterson Goodwyn On My Latest Podcast

Peterson Goodwyn

We all like really great audio gear, but many of us (especially when you’re first starting out) can’t afford it. One saving grace is that there are now many companies that provide kits so you can build the analog gear you need, and one of these is DIY Recording Equipment. This week I have the […]

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Facebook Acquires Source3 To Take Another Step Towards Music

Source3 acquired by Facebook

Music hasn’t been a huge priority on the Facebook platform until now, but there’s a lot going on behind the scenes to make you think that it will be in the future. The latest move in that direction involves Facebook acquiring rights management startup Source3, which specializes in analyzing branded intellectual property in user-generated content. But […]

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