Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Tag Archives for " YouTube "

Music Industry News Roundup For The Week Of 5/26/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on May 26th, 2017. There’s a lot of social media news this week, but some on Pandora too (and it’s not too good). Let’s get into it. Pandora is suffering from “fake listener syndrome.” Two-thirds of its listeners do so at home, and they’re frequently not even in […]

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The Major Labels Make $9000 Every Minute From Streaming

$9000 every minute from the Music 3.0 blog

For those that said that streaming revenue would never replace that from CDs there’s this – According to a study done by Music Business Worldwide, the major labels made around $9000 every minute from streaming in the first quarter of 2017. To put it into perspective, that means $540,000 per hour and $12.5 million every day! If […]

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Music Industry News Roundup For The Week Of 5/19/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on May 19th, 2017. The big news in the streaming world again this week, and once again, some of it is not good. Let’s get into it. Apple to stop exclusives. After much negative feedback from the industry, it looks like it has backed off. Jimmy Iovine thinks […]

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Warner Music’s New Deal With YouTube Isn’t Great, But It Might Not Matter Anyway

YouTube

All of the major labels have been out of contract and on a month-to-month basis in their licensing agreements with YouTube for some time now, but the first domino has fallen as Warner Music Group reported that it’s just completed a new deal with the video service. Even though no terms were announced, it’s easy to […]

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Music Industry News Roundup For The Week Of 5/5/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on May 5th, 2017. There was much less about streaming this week, and believe it or not, Spotify was barely in the news. Let’s get into it. SoundCloud is making a last ditch effort. It’s running a campaign of 3 months for $1 to try to get more paying […]

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Music Industry News Roundup For The Week Of 4/28/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on April 28th, 2017. There was a wide variety of news stories this week, from streaming struggles to hardware development to streaming royalties to radio. Let’s get into it. Spotify has acquired the blockchain startup Mediachain Labs. The company wants to use blockchain technology to help with attributing streams […]

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IFPI Numbers Show How The Music Industry Is Getting Healthy Again

IFPI music industry healthy

The annual IFPI revue of the music business confirms what all the other studies have shown – that music is truly on the comeback trail. After years of doom and gloom, the industry has seen its first double-digit rise in revenues in nearly 20 years, all thanks to streaming. The skeptics said it would never happen, […]

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Music Industry News Roundup For The Week Of 4/14/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on April 14th, 2017. The news this week is varied, but interesting, with Spotify in the lead again. Let’s get into it. Recording artists are lobbying Capitol Hill to get paid for radio airplay. This has been an ongoing struggle for a couple of decades but the […]

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The Reason Why YouTube Pays Artists So Little

YouTube user generated content

The recorded music business is rejoicing at the fact that after more than a decade, it finally has some strong revenue growth. The best part is that the growth looks like it will continue, as paying for streaming has finally gone mass market and listeners have seem the light of the benefit of paying at […]

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Mastering Engineer Gavin Lurssen On My Latest Inner Circle Podcast

Gavin Lurssen

Gavin Lurssen started as a protege of the great mastering engineer Doug Sax (the very first indie mastering guy) but quickly forged his own way and sound, first at the famed Mastering Lab, then at his own Lurssen Mastering in Hollywood. Along the way he’s mastered projects for everyone from Foo Fighters, Queens of the […]

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Music Industry News Roundup For The Week Of 4/7/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on April 7th, 2017. It’s been another big week in the world of streaming, but there’s other news as well. Let’s get into it. Streaming is now making more money than downloads ever did. And Steve Jobs said it would never happen. Some good charts and comparisons here, […]

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Happy Days – US Music Growth The Most In 20 Years

Music sales growth

In record label executive offices across the U.S. there’s rejoicing as the latest RIAA numbers show a double digit increase in revenue for the first time in almost 20 years. The latest figures show that the recorded music market in 2016 brought in $7.7 billion, up a bit more 11% over the previous year. And […]

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March 30, 2017

6 Tips To Improve Your YouTube Video Search Results

YouTube video search results

Videos on any platform can be used as an effective marketing tool, but you must observe some essential SEO, or Search Engine Optimization, techniques for that to happen. Before you go live on a video, here are 5 tips that will improve its search results: 1. Name your video something descriptive. “Untitled_bandvideo12.mov” is not descriptive […]

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