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The Reason Why YouTube Pays Artists So Little

YouTube user generated content

The recorded music business is rejoicing at the fact that after more than a decade, it finally has some strong revenue growth. The best part is that the growth looks like it will continue, as paying for streaming has finally gone mass market and listeners have seem the light of the benefit of paying at […]

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Mastering Engineer Gavin Lurssen On My Latest Inner Circle Podcast

Gavin Lurssen

Gavin Lurssen started as a protege of the great mastering engineer Doug Sax (the very first indie mastering guy) but quickly forged his own way and sound, first at the famed Mastering Lab, then at his own Lurssen Mastering in Hollywood. Along the way he’s mastered projects for everyone from Foo Fighters, Queens of the […]

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Music Industry News Roundup For The Week Of 4/7/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week ending on April 7th, 2017. It’s been another big week in the world of streaming, but there’s other news as well. Let’s get into it. Streaming is now making more money than downloads ever did. And Steve Jobs said it would never happen. Some good charts and comparisons here, […]

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Happy Days – US Music Growth The Most In 20 Years

Music sales growth

In record label executive offices across the U.S. there’s rejoicing as the latest RIAA numbers show a double digit increase in revenue for the first time in almost 20 years. The latest figures show that the recorded music market in 2016 brought in $7.7 billion, up a bit more 11% over the previous year. And […]

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March 30, 2017

6 Tips To Improve Your YouTube Video Search Results

YouTube video search results

Videos on any platform can be used as an effective marketing tool, but you must observe some essential SEO, or Search Engine Optimization, techniques for that to happen. Before you go live on a video, here are 5 tips that will improve its search results: 1. Name your video something descriptive. “Untitled_bandvideo12.mov” is not descriptive […]

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Music Industry News Roundup For The Week Of 3/3/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of March 3rd, 2017. A lot went down this week in a few related areas. Let’s get into it. Good news – recorded music grew by 7% last year. It’s actually up $1.1 billion over last year, which is a heck of a good year of growth. Indie […]

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Music Industry News Roundup For The Week Of 2/10/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of February 10th, 2017. It’s been a busy week in the music world this week. Let’s get into it. Google and YouTube merge their music teams. There’s confusion between Google Play and YouTube Red services, so look for these to become just a single service soon. Warner Music […]

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February 9, 2017

YouTube Launches Mobile Live Streaming And Super Chat

Mobile Live Streaming - Super Chat

YouTube just launched it’s long anticipated Mobile Live Streaming along with a monetization tool called Super Chat. There’s a catch though. You need at least 10,000 followers to have access to these features right now, although the company says it will be available to everyone at some point and baked into the mobile app. While it’s […]

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Music Industry News Roundup For The Week Of 2/3/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of February 3rd, 2017. This has been a big week for social media changes, but there are still some interesting record label-related developments. Let’s get into it. Sony earned $1.2 billion from streaming last year. It still made more from physical sales, but not by much. Streaming is changing […]

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Music Industry News Roundup For The Week Of 1/27/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of January 27th, 2017. There’s lots of varied news that covers the spectrum of the music business. Here are some of the news highlights for the week. Spotify wants to pay a lower royalty rate. It’s contract with the major labels is up, but it’s offer is to […]

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Music Industry News Roundup For The Week Of 1/13/17

Music Industry News Roundup

Here’s the Music Industry News Roundup for the week of January 13th, 2017. Everyone is back from holiday vacation and the year is starting to get busy. Let’s see what’s in the news. Pandora lays off 7% of its workforce. Things are getting tough in streaming land as the company tries to overcome a cash crunch. Deezer’s […]

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Facebook To Start Running Mid-Video Ads

Facebook mid-video ads

Content creators have been complaining about the fact that there’s no way to monetize their content on Facebook the way you can on YouTube. Those days look to be coming to an end, however, as industry insiders now say that Facebook will start testing mid-video ads soon. As with YouTube, the revenue from the ads will be […]

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Music Industry News Roundup For The Week Of 1/6/17

Music Industry News Roundup

Happy New Year, and here’s the first Music Industry News Roundup of the year for the week of January 6th, 2017. We’re just coming off a major holiday and things are slowly ramping back up. Let’s see what happened. The Blackstone Group acquires SESAC. Just think about that for a second. A big investment group now owns a […]

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