Study Finds That The Smart Speaker Does Indeed Impact Music Consumption

To the surprise of no one, a new study finds that the smart speaker trend is impacting music consumption in a big way. A new study by AudienceNet of people over the age of 16 looked at exactly how each age group is consuming music and by what distribution source.

Those that own a smart speaker found themselves not only listening to more music but listening longer as well. 14% of the U.S. population now own a smart speaker, but those that do listen to 50% more music and 49% longer than before. They also check out more playlists as well.

Perhaps a more interesting part of the study came from where consumers get their music from. 31% still get their music from AM/FM radio, while 27% comes from streaming. 12% comes from Internet radio and 10% still comes from downloads (a surprise given how sales have fallen off the cliff). 7% comes from satellite radio while only 5% still comes from CDs.

Age makes a difference though, as those between the ages of 16 and 19 consume 60% by streaming, although 9% still consume via downloads (again surprising). When it comes to physical media though, only 2% consume their music that way.