Short videos have always captured our fancy even going way back to when Vine was still alive. Videos that are a minute or less are easy to consume, don’t get boring, and the algorithms that the video services employ these days are extremely addictive. But just about every short-form video platform can’t seem to stay […]
Continue readingIn this week’s podcast episode, I sat down with producer, technologist and entrepreneur Marcus “Bellringer” Bell. Marcus has marketed, promoted, produced, remixed, written for, and mentored some of the world’s superstars and brands. His list of credits includes Nicki Minaj, Snoop Dogg, and Beyonce, as well as Discovery Network, Amazon, and Warner Bros, just to […]
Continue readingPromoting your music isn’t easy primarily because it’s a moving target. What worked last year might be wildly outdated this year. The Major Label Artist Club analyzed some of the top performing artists and songs on TikTok and came up with a list of principles for promoting your music on social in 2024. Here are […]
Continue readingIn this week’s podcast episode, I sat down with two legends of the rock and classical music worlds, conductor Brad Thachuk and guitarist Steve Thachuk. Brad and Steve are the founders of Gravel Museum Music, an organization dedicated to preserving the rich legacy of rock music in the concert hall by presenting the repertoire with […]
Continue readingWhen TikTok Music was announced last year everyone in the music business wondered if it would eventually become a competitor to the likes of Spotify, Deezer or Apple Music. It turns out that we’ll never know because the service’s parent company ByteDance just announced that it would be shutting down in the few markets that […]
Continue readingOnce you hit a certain level of popularity, playing live is the way to make the most money. This is not a new thing, as it’s always been the case date back to the 1950s and even before that, so it’s no surprise that some artists like to stay out on the road as much […]
Continue readingIn this week’s podcast episode, I sit down with audio legend George Massenburg, who’s a Grammy-winning producer, engineer, and educator. He has also worked with some of the biggest names in the industry, such as Earth, Wind & Fire, Dolly Parton, Linda Ronstadt, James Taylor, The Grateful Dead, and Phil Collins. A gifted audio designer, […]
Continue readingIf you thought that the death knell sounded for that round piece of plastic known as a CD, well, think again. The RIAA’s mid-year report just came out and it shows that CD sales are actually going up, while digital downloads are dropping like a rock. In fact, CDs now outsell digital albums by a […]
Continue readingIn this week’s podcast episode, I sat down with the founder and director of the metadata management company Noctil, Jacob Varghese. Jacob has over 24 years of experience leading complex technology projects in the telecom, media, and entertainment industries with Fortune 500 companies. When Jacob entered the music business, he wanted to solve technical challenges […]
Continue readingWe all want our music to be heard by more people, so anyone that gets a song that “goes viral” is incredibly lucky to say the least. That said, there are certain cities throughout the world where music can catch on quickly and ripple out to surrounding communities at a scale that normally doesn’t happen […]
Continue readingIn this week’s podcast episode, I sat down with someone you’ve already met before (in fact, he was one of the first people I interviewed on my podcast, specifically in episode 51), the amazing Mark Schulman. Mark is a world-class drummer and motivational speaker. He has played with rock n’ roll royalty, manning the drum […]
Continue readingIt seems like the AI hype has died down a little, and all the fear and angst about artificial intelligence taking all of musician’s creativity has settled back into some degree of normality. That said, there are artists who appear to be suffering from machine-generated music, but they’re probably not who you think they are. […]
Continue readingEvery artist and band should know the following statement by heart. Almost every streaming music service won’t pay you unless your song is played for at least 30 seconds. That’s why modern songs have changed they’re form so much. Hit the listener with your best hook and lyrics right in the beginning to keep them […]
Continue readingIn this week’s podcast episode, I sit down with the co-founders of Neural DSP, Doug Castro and Francisco Cresp. For those who aren’t aware, Neural DSP manufactures the highly regarded Quad Cortex amplifier modeler as well as a line of modeling plugins. Even though Neural DSP is located in Finland, both Doug and Francisco are […]
Continue readingYou may think that there are unlimited ways to experience music, which may be true in a micro way, but most of the world consumes it either via audio streaming, video streaming, radio, physical products or in a live setting. What’s probably more true is that we all consume from more than one, or even […]
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