Bobby Owsinski

Author Archives: Bobby Owsinski

November 27, 2020

YouTube Ads, Police Manager Miles Copeland – Part 1, And Thunderbolt 4 On My Latest Podcast

Miles Copeland image

Get ready for some great behind-the-scenes music business stories as my guest on the podcast this week is Miles Copeland, who formerly managed The Police and created IRS Records. IRS was at the forefront of punk and New Wave as the home of bands like REM, The Bangles, Dead Kennedys, The Go Gos, and many others.  He also […]

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November 24, 2020

Snapchat Spotlight Wants To Become TikTok, By Paying Money To Users

Introducing Snapchat Spotlight image

Snapchat recently introduced a new feature called Spotlight in 11 countries, including the United States and Canada specifically designed to accommodate the type of short, music-driven videos that have become a staple of TikTok. While Snapchat users always posted short videos, they were relegated to their circle of friends on the app. That meant that […]

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November 20, 2020

Gamers Avoid Royalties, Sound Without Speakers Or Headphones, And Musician Robert Martin On My Latest Podcast

Robert Martin image

My guest on the podcast this week is engineer Robert Martin, who was a long-time member of Frank Zappa’s band, the musical director for Bette Midler, and toured or performed with Paul McCartney, Michael McDonald, Stevie Nicks, Boz Scaggs, Etta James, Patti LaBelle, Bonnie Raitt, Kenny Loggins and many others. Robert also recorded with Prince, the Moody Blues, Lyle […]

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November 13, 2020

Spotify’s New Discovery Mode Tool, Engineer John Cuniberti, And Drive-In Concert Audio On My Latest Podcast

John Cuniberti image

My guest on the podcast this week is engineer John Cuniberti, who began his music career as the drummer in Eddie Money’s first band, transitioned to mixing monitors for Stevie Wonder, and eventually became chief engineer at San Francisco’s famed Hyde Street Studios. It was there John engineered a long line of seminal records for Bay artists like […]

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November 6, 2020

Ripper Sites Coming Down, Audio Chips About To Get Scarce, And Mixer Billy Decker On My Latest Podcast

Billy Decker mixing template image

My guest on the podcast this week is mixing engineer Billy Decker, who’s mixed hits for Kenny Chesney, Darius Rucker, Jason Aldean. Jaime Lynne Spears, George Jones and Sam Hunt, among others, that have sold over 25 million albums.  Billy is different from most other mixers in that he’s able to mix extremely fast thanks to his templates […]

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November 4, 2020

YouTube Audience And Video Metrics Explained

YouTube video metrics image

We all know we need to watch the metrics of every social platform that we use in order to understand how effective it is for promotion. That said, sometimes we’re not exactly sure of what each metric means, especially when it comes to YouTube. Here’s an excerpt from social distributor Hootsuite’s blog that explains both […]

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